It is no secret that despite great eagerness and strides over the last twenty years, Latin America is still lagging when it comes to their tech skillsets. Many young Latinos from South America are finding work in Mexico, the United States, and Canada. These Latinos are using the skills they learn there to start businesses in their home countries or find employment in American companies shaping the future. Lowering the skillset gap is a top priority in Latin America, read on to find out how they are going about it
Diagnosing the Problem
Before one can tackle an issue it must first diagnose it, and the issue is, as World Economic Forum unearthed, that more than 40% of Latin Americans are in a job that consists of moderate to heavy amounts of routine work. From factory to field workers, many Latin Americans find themselves working jobs that do not stimulate the mind or present new challenges each day. The statistic is alarming because that is nearly half of the Latin American workforce in the country.
Soldiers of Change
Many Latinos are looking to change the statistics by going in a different direction. Mexican, Honduran, Colombian, Chilean, and many more Latin Americans are taking the time to learn valuable skills, which include graphic design, SEO practices, digital marketing, software management, and so on. The skills that they are learning make them excellent candidates for work within the country or remotely as virtual assistants or marketers. By learning different programs, Latinos are opening the door for American companies to seek them out for wok.
It is important to note that one of the many reasons that Latinos have an easier time opening the doors of change is their cultural affinity to the United States. Countries like Argentina, Peru, Colombia, and more are well versed in American customs; they understand the work ethic behind major corporations in the United States, and work toward meeting the standards. There is a deeply rooted desire in many Latinos to work for American companies that can offer greater financial rewards and recognition than they could find at home.
Why is a tech skillset so important today? Because the world is moving at a fast-pace and in order for businesses to compete, they need to be able to send out their message effectively, this all comes down to branding and digital marketing. Digital marketing and sales require that individuals know how to best broadcast a company’s message; this may mean social media skills, SEO knowledge, and excellent computer literacy.
Latin American governments are making strides to offer their inhabitants more opportunities to venture out and learn the skills they need. While the tech infrastructure may not always be there for aspiring techies to stay at home, governments are keen on providing the type of programs that can send talented individuals abroad. Forbes details here the story of a Colombian who made its way to Silicon Valley through a government program. Those governments which are cooperating are providing a fantastic service to those who wish to learn.
Latino Virtual Assistants
So as businesses are focused on increasing their brand awareness and governments are doing their best to provide the tools that citizens need, individuals who can assist American companies with their growth day in and day out are available virtually. Many Latinos with the right skillsets can help companies organize, strategize, and execute remotely. An affordable virtual assistant can make a big difference in the way that you choose to operate your business; he or she can be the help you sorely need.
Working Time Zones
For years companies had found themselves sourcing to countries like India and the Philippines, where the time zone difference greatly impacted the business. Latin America offers little to no time zone variations and therefore, ample opportunity to complete tasks on time and manage better. A dedicated virtual assistant can help you organize your tasks and keep things flowing as you work toward better branding your company and spreading the message.
Would it not be great to work alongside motivated individuals within your time zone? At Virtual Latinos, we believe so and are happy to see that governments are providing aspiring marketing virtual assistants with the tools they need to contact the employers they wish. Give us a call today at +1 (619) 317-1198 to hire virtual assistants that can help your company grow. Latin America is changing its face, and it is the time the world recognizes it.