Tips & How To's Archives - Virtual Latinos

Your Small Business Market Research Guide

Tips & How To's

Market Research 101: Understand what your customers really desire

Many small business owners have countless things to worry about on any given day. Things like marketing and customer relationship management to often fall by the wayside to make way for pressing concerns like maintaining a stable inventory and employee retention. However, market research is a crucial component of any business’s success.

How Does Market Research Help Small Businesses?

Small business owners who devote time to market research in the earliest stages of forming their companies tend to see the greatest success over time. A small business may have a stellar product and employees ready to provide fantastic customer experiences, but these assets are only valuable if the company can reach its target audience. Market research is about much more than just identifying your ideal customers, however.

Improve Customer Experiences

When you take time to get to know your target consumer base, you can offer them better experiences than your competitors. For example, have you considered expanding your product and service offerings to customers outside the United States, such as the Latin American or South American markets? A small business virtual assistant could help you provide customers in Mexico, Costa Rica, Ecuador, or any other country in Latin America with much better experiences thanks to bilingual customer service. Once you research your market base, you can cater to their lifestyles and preferences more effectively.

Set Yourself Up for Future Success 

Market research helps you develop effective strategies for serving your target customers that can carry your business for years to come. Starting your small business strong with effective customer communication and top-notch service cultivates brand loyalty. The customers who have great experiences with you in the early days of your company thanks to market research are likely to keep returning to you in the future.

Market Research Keeps You in Touch

Improved customer retention rates are an undeniable benefit of conducting thorough market research for any company. However, effective research strategies also help brands stay in touch with their market’s trends, needs, and desires. Consumers may feel loyal to you after a few good experiences in your early days, but you can’t expect their tastes and preferences to remain the same forever. A virtual assistant service can be tremendously beneficial in this aspect by taking some of the market research responsibility off the rest of your team’s shoulders and streamlining market research during market upheavals and other developing trends.

Market Research Grows Your Business

As you research your ideal customer types, the best ways to engage with your target customers and develop your strategy for long-term customer retention, you will likely find new ways to improve customer experiences and reach new customers. Hiring a virtual assistant can be tremendously beneficial in this regard; while you work on the major objectives for your business strategy, you could assign your virtual assistant to follow up on potential leads, research new markets for future expansion, and basically keep a running market research strategy going behind the scenes.

Developing Your Market Research Strategy

Every company has different goals and core values. The goal of conducting market research is to identify customers who will resonate the strongest with your core values and find your products and services valuable to their lives. Build an effective market research strategy so you can establish a strong brand identity your customers will trust.

Define Clear Objectives

Any effective market research strategy should have clear goals to guide the research process and keep the team focused. Start by assessing your current market reach and think of ways to grow. For example, if your business is looking to break into new consumer markets in Latin America, target the countries you want to focus on the most and start building a plan to connect with those customers. If this is a new territory for your business, a marketing virtual assistant from Virtual Latinos can streamline the market research process with bilingual customer service and communications.

Identify Your Target Customers

Once you’ve identified your geographic targets, start thinking of the types of customers who would resonate most with your brand, your products, and your services. Develop customer profiles that act as personas for honing your marketing strategy. For example, if your business caters to different age groups, you could develop specialized marketing campaigns that appeal to your different customer demographics. A virtual personal assistant could be a fantastic addition to your team to help with online market research remotely.

Track Customer Engagement Over Time

Construct a mapped buyer’s journey for your target customers. Every customer goes through a journey or process with a brand for virtually every purpose. Map out the interactions you hope to have with your clients, from capturing leads to converting occasional customers into dedicated buyers.

Find Reliable Help with Market Research with a New Virtual Assistant

Marketing is an ongoing process for any business, and while many small business owners think that marketing is the stuff of large corporations, this is not the case. Small business owners can see tremendous growth and increasing success overtime when they devote appropriate resources to market research. An affordable virtual assistant service can be a tremendous asset for any small business struggling with market research.

Virtual Latinos coordinates virtual personal assistant services for countless businesses across the country, providing bilingual customer service experts, marketing professionals, and administrative support professionals to small businesses at affordable rates. Contact Virtual Latinos today to learn more about the benefits of hiring a virtual assistant to assist with market research for your small business.

6 Advantages of a Latino Virtual Assistant Over an Assistant From the Philippines

Hiring, Tips & How To's

See Greater Returns on Your Investment With a Latino Virtual Assistant!

Do you need a virtual assistant for your business?

These helpful online guides are growing rapidly in popularity as businesses look for affordable and accessible labor.

However, many American and Canadian businesses are turning to the Philippines to find virtual assistants – but are the Philippines the right place to look? Read more

Five Reasons to Work With a Latino Virtual Marketer to Grow Your Business

Hiring, Tips & How To's

Choose a Latino Virtual Assistant for Your Marketing Needs!

Affordable, Trustworthy, and Educated

Virtual marketers provide unmatched flexibility, affordability, and high work quality. You can see incredible returns on your investment when you hire one of these workers, especially when you opt for a Latino virtual marketer. Not only will you have the edge over your competition, but you will enjoy greater cultural compatibility and flexibility when you opt for a Latino virtual marketer!

What Are Latino Virtual Marketers & Why Should You Hire Them?

Read more

15 Reasons to Avoid Working With Virtual Assistants Overseas

Hiring, Tips & How To's

For Greater Returns, Choose Latin America

Many businesses are opting for virtual assistants overseas to save on personnel costs. However, the more you look at the reality of hiring an overseas assistant, the more you realize that affordability is the only benefit. There are more affordable and higher-quality options closer to home in Mexico, Central America and South America.

Here are a few reasons why you should reconsider hiring an overseas virtual assistant: Read more

Improve your Workflow: 11 Tasks you should outsource to a virtual assistant

Tips & How To's

Should I outsource to a virtual assistant?  (Commonly also referred to as just a “VA”)

Why not?

If you want to save more time and money, then you should consider hiring a virtual assistant. A virtual assistant can save you lots of time and help you increase your productivity.

Since virtual assistants work remotely, there’s no overhead cost and they’re focused on helping businesses like yours to get more done.

Research by ValueWalk shows that remote workers are more productive because they have a better control of their time and spend less time traveling to the office.

Harvard Business Review conducted a study which confirmed that a home-based call center staff finished 13.5% more calls compared to those who worked at their office.

 Improve your Workflow: 11 Tasks you should outsource to a virtual assistant

Note: A Call center staff isn’t necessarily a virtual assistant but they can work from home as a VA.

Read more

16 Steps To Find And Hire The Virtual Assistant You’re Looking For

Tips & How To's

Need help with your business or professional work?

There’s a big chance that you’re in need of a lot of help. Do most days feel like you don’t have enough hours in a day? Can’t get enough done from your ever-growing list of to-dos and tasks? Wish you had someone who could give you a hand and help you with some of those tasks so you can spend more time on growing your business (not managing it)?

Need help with your business or professional work?

Virtual Latinos helps to connect business owners, professionals, and entrepreneurs with college graduates and experts from Latin America who’re looking to work as virtual assistant. Our community of assistants works in the same time zones as the United States and Canada, offer affordable rates and high-quality professional work. Are you open to seeing how a Latino can help your business grow?

If that sounds like you, you’ll probably love having a virtual assistant by your side to help you with everything you don’t have time for – or don’t love to do. I’m sure you’ve thought of hiring someone but were afraid that either a) your assistant would not do the work as good as you do it, and/or b) you wouldn’t be able to afford it. Sounds about right?

Luckily for you, today we live in a world with the ability to hire anyone from around the world. Whether that’s your neighbor from across the street, someone across town, the next state, your neighboring country, or across the world in Asia or Latin America. Thanks to today’s communication technologies, faster Internet, and an unending list of web-based apps – hiring and working with someone remotely or virtually is now not only possible but very normal for many people.

Want to be part of this new global economy of human resources? Then it’s your turn to hire and work with a virtual assistant.

Virtual Latinos helps to connect business owners, professionals, and entrepreneurs with college graduates and experts from Latin America who’re looking to work as virtual assistants. Our team’s goal is to help connect North American companies with local Latin talent from around our American continent. Our community of assistants works in the same time zones as the United States and Canada, offer affordable rates and high-quality professional work. Are you open to seeing how a Latino can help your business grow?

How virtual assistant help you grow your business.

There’s an endless number of tasks and to do’s that an assistant can help you with to grow your business, but I won’t focus on covering them all here. Just to give some context, here are a few areas where a virtual assistant or remote worker can help you:

  • Administrative tasks, and appointment setting
  • Project management
  • Marketing support (Social media management, SEO, Facebook Ads, Google Ads, Instagram management, content development, lead generation, etc)
  • Graphic design and branding
  • Website support and maintenance
  • Technical support
  • Product research and analysis
  • CRM management, data migration
  • Accounting and bookkeeping
  • Inbound and outbound sales support
  • E-commerce support
  • Email and chat support
  • Human resources, recruitment, and hiring
  • Personal tasks

15 Steps to find and hire the virtual assistant you’re looking for

After working with virtual assistants for many years, we’ve put together this guide to help you through the hiring process of finding, choosing and hiring your idea virtual assistant.

1. Make a list of all the tasks you’re in charge of at work

You’re probably very busy, and have lots of things to do every day, right? The first step in freeing yourself from having to do everything on your own is making a list of all the tasks you do on a weekly or ongoing basis.

writing down tasks, let your mind run free and write down as many tasks as you can think of. Once you have a list of at least 25-30 tasks, you’ll be ready to start organizing your tasks into categories. Think of 5-10 different types of tasks that you do, and write each of them under a list of categories. These could be things such as “Client management”, “Replying to leads”, “Project management”, “Team management”, etc.

Create a new Google Sheet or Excel document, name column A “Task Name”, and type each task you wrote down into a new row. Then, name column B “Task Category”, and for each row of tasks, assign a category on column B. If a task belongs to more than one category, choose the category that it’s most closely related to. In column C, give the column the name “Time (In Minutes)”, so that you can write down the approximate time you spend on that task on a weekly basis. Then, go ahead and assign a number of minutes for each task on your spreadsheet.

2. Categorize the tasks into 3 groups: High, Medium and Low Priority

Now that you’ve categorized all tasks, it’s time to rank them by how important those tasks are to you and the overall effectiveness of your business. To do that, go to column D on your spreadsheet and name it “Priority”. I recommend that you use the labels “Low”, “Medium”, and “High” to rank your tasks’ priority.

Go through each row again, and type in Low, Medium or High depending on how important the completion of each task is in order to achieve your overall business goals or the goals for the role that you have in your organization. How you rank each task is totally up to you, simply keep in mind how much closer each task lets you get closer to your goals – that’s all that matters

Some of the tasks that you’ve marked as “high” might have the potential to be outsourced to other people, but others might not. That’s for you to decide later on. There might be important “High” priority tasks that maybe only you know how to do, but there may be others that are also “High”, but you may be able to teach someone else how to do them – so you can assign the task to someone else and get more of your time back.

3. Define a list of the top 10 tasks you spend the most time doing

Now, go through your spreadsheet and find the top 10 tasks that you spend the most time working on every week. To do that, you can “sort” column B (Time) from high to low, to show you the top 10 tasks you invest the most time in.

This top 10 list will give you a very clear view of which tasks you’re spending the most time working on. Some of these tasks may be marked as “high”, some as “medium” and some as “low”. In some cases, some tasks that take a lot of time to do may be marked as “low”, yet they’re very time-consuming things you spend time on, while other tasks that are “high” don’t take as long.

Virtual Assistant

As a general rule, anything that is in your top 10 list of time-consuming tasks that are marked as “Low” or “Medium”, are things that you should probably re-assign to someone else, by outsourcing the work to a virtual assistant or remote worker.

4. Create a list of tasks you can outsource to your virtual assistant

Keep the list sorted by “Time”, showing you the tasks that take the most amount of time towards the top. Now, name column E on your spreadsheet as “Person responsible”. On this column, you’ll need to decide whether you’re the best person to work on the task, or whether you should re-assign the task to someone else. There is no formula for the best way to do this, and only you can decide what tasks you absolutely must continue to work on – and are a good use of your time – and which ones are not.

Go through the list of tasks again, row by row, and on column E type in either a) your name, b) the name of one of your existing team members or colleagues, or c) “Outsource”. This should be a fairly easy task, and shouldn’t take you long to complete. All task that bear your name, you’ll continue to do, all task assigned to either other team member or labeled “Outsource” will be tasks that you’re willing to give up and let others do.

Keep in mind that you’ll have to probably spend some time training someone – either in person, video-chat or through some type of recorded media, on how each of the re-assigned tasks should be performed and completed.

Letting go is very hard, especially after years of doing things your way and on your schedule. Yet letting go is a very good thing to do, as it will liberate you from doing things that don’t help you grow your business – as they may be a low priority, or very time-consuming.  Learning to delegate tasks is for sure NOT easy, and I’ve struggled with it for many years. There’s a reason there’s a saying that “If you want to do something right, do it yourself”. Although that is true in many cases, “doing it right” is not always the best way to do things – sometimes “Just doing it”, but not perfect is better. Yes, it won’t be perfect, but you can always coach someone on how to improve things – as long as they’re willing to take feedback and actually be willing to improve their work.

Once you’ve completed labeling column E for “Person responsible”, you’ll have a pretty complete list of task that you can probably re-assign or outsource to someone else.  You’ll be surprised at how helpful going through this exercise is, and how much insights you’ll get about your work habits.

Next step, let’s define what type of remote worker or virtual assistant you’ll need.

5. Write a list of the must-have skills and ideal qualifications you’d like from an assistant

Now that you’ve completed making a list of tasks and to do’s you’d like someone else to help you with, it’s time to define what type of skills that person should ideally have.

Go through the list of tasks you’ve decided to re-assign to someone else, and for each of them, write down one or more skills that are needed to successfully complete the task. Create a new Word or Google Docs document called “My Assistant’s ideal skills and qualifications”, and type in the list of skills there.

Once you’ve finished listing all the skills required, make a new list called “qualifications”, and start writing down a list of things that you’d like your assistant to have. These can include things such as education, certifications, training, job experience, and other types of qualifications.

By completing this document, you’re halfway through creating the new job description for your assistant

6. Create a job description: Combine a list of skills, qualifications, and tasks to be performed

By now, you should have completed making a list of the ideal skills and qualifications you’d like your future assistant to have. Well done! Now it’s time to create a complete job description.

A job description is usually composed of the following items:

  • Job description, a short introduction to the job opportunity.
  • Jom summary, including more details about the candidate or virtual assistant being sought. This section usually also includes the minimum skills required, ideal qualifications and other details
  • Tasks & job duties: details of the responsibilities of the job.
  • Job details, including things such as work hours required, compensation or salary, location, team and culture, training, office space, etc.
  • Company introduction, a short description of the company or individual looking to hire.

If you’ve never yet hired someone else, I recommend you to spend some time browsing job portals to see how other companies have built their job descriptions. Look for positions such as “marketing manager”, or “sales assistant”, or whatever type of person you’re looking for. There’s no need to include the terms “Virtual” or “remote”, as the job descriptions are usually the same whether a job is local, or remote (virtual).

Once you’ve browsed through several existing job descriptions it will be easier to write your own complete job description. You probably shouldn’t just copy someone else’s existing job description, but it’s totally fine to take a few ideas and turn them into your own.

7. Build a job application online form

Once you’ve completed writing your job description, don’t forget to add the words “Virtual” or “Remote” to the title of your job position. This will ensure you’ll attract people who are interested in working as remote or virtual workers. As an example, a job with the name “Digital Marketing Assistant” should be changed to “Digital Marketing Virtual Assistant”.

Be sure to review your job description a couple of times before publishing it anywhere online. Once you’re happy with the job description, you’ll be ready to publish and promote it all over the web. But first, I recommend that you create an online job application form, so that interested applicants can go to fill out a job application to formally apply. There are many ways to build an online job form, and there’s no magic formula on the best way to create it. Yet, I’d like to share with you some tips from my personal experience.

  • An online form, if built right, will help you to easily filter out candidates that aren’t your ideal fit, as well as those who aren’t truly interested in working with you.
  • Build a multi-page form, so you don’t have all of the questions in a single page or form. This will help “hide” how long the job application form is – and will likely get only serious candidates to complete it.
  • On the first page of the online job form, only ask for simple information. This may include full name, email, phone number, current employment status, available start date, their portfolio, their LinkedIn profile URL, and an area to upload their CV.
  • Use an advanced form builder, who can help you “show” certain fields only when certain answers to other questions are chosen. This will help you keep the form visually shorter, while still having the flexibility to ask many questions.
  • Ask open-ended questions where candidates can type long format responses. These multi-line fields give candidates the ability to answer whatever they want, which gives them the freedom to be creative, show their writing skills, organization skills, as well as how detailed they are. Those who don’t have much to say keep answers short, those with more experience usually have more to say.
  • Ask one or two “trick” questions, or make them complete a short task to prove they’re able to “go the extra mile”, know how to follow instructions, and can actually get a task done. The task doesn’t have to be hard or complicated, as the only goal is to show if they pay attention to detail and if they’re willing to do the extra work in order to complete your job application.
  • Ask questions about their personal life, interests, how they spend their free time, and their short-and long-term goals. The more you know about what inspires people to work, the easier it will be to see if that person aligns with your goals and your company’s goals.
  • Be sure to make important questions “required fields”, so people can’t skip them.

Want to see a sample form? Visit our company’s Job application form

8. Promote the job opportunity and find virtual assistants or workers online

If you’ve completed all the previous steps, you should now have all the ingredients you need to successfully hire the best virtual assistant or worker to help you grow your business faster

As a short recap, you should  now have the following items ready:

  1. List of tasks you’d like to outsource to a virtual assistant or remote worker
  2. A complete job description for each person you’re looking to hire
  3. A job application online form

You’re now ready to start hiring!

It’s time to get the word out there, and to look for candidates that match your job description, and who qualify to help you complete the tasks that you need help with.

Follow these steps to start publishing and promoting your new job opportunity:

  1. Find web portals and directories that specialize on hiring virtual assistants or workers. – You can find portals to search for people worldwide, or by specific regions such as in the US, the Philippines, India or Latin AAmerica.- If you prefer someone that’s more affordable than in the US, has the skills you need, and lives within 1-3 time zones from you, check out Virtual Latinos. – Select the top 2-3 portals that you’re interested in hiring from, and compare them. Then select the portal that best meets your needs, and create an account with them (Some offer a free account, but may require payment if you’re interested in actually contacting the virtual assistants listed).
  2. Login to your new account, and go the “Jobs” section and create a new job or project.
  3. Copy the information from your job description into the online portal and publish when ready.
  4. Once published, either a) the virtual assistants or workers will find your job and will apply to it, or b) you can browse the directory, choose people you find interesting and invite them to apply to your job.

9. Carefully review all job applications, select the top 20-30% of them

Before you start reviewing any applications, I suggest that you allow 1 or 2 weeks to pass since the date you published your job. This will give everyone interested the opportunity to find your published job, and/or enough time to reply to any personal messages that you’ve sent them through the online directory or hiring portal.

Although this is totally up to you, I think it’s best to spend one or two days reviewing all the applications at once, rather than as they come in. This way, you can focus half a day or a few hours to this task – as opposed to interrupting your regular work every day.

Here are a few tips on how to review job applications:

  • First, initially ignore anyone who didn’t apply through the job application form – those include anyone who may have sent you a personal email, or completed your website’s contact form. These people didn’t follow directions. *NOTE: Go back to all of these applicants at the end, and use your judgment wisely, as some may have tried to “go out of their way” to show you how interested they have in your job opportunity.
  • To better focus on this task, put aside a half a day or full day to review everyone’s applications.
  • Read everyone’s application in full, don’t skim or skip sections. Everyone who invested their time to complete the full application is a serious candidate, so you owe it to them – and you – to read each person’s application. * NOTE: If within the first few answers you do see that there are too many spelling errors, missing capitalizations, or answers that are too short the candidate might not be qualified. At this point, you might want to scan the application and decide whether to put it in your “unqualified” pile.
  • If you’re reading the applications in your E-mail client, you can create labels or tags to easily sort your applicants are “unqualified”, “qualified”, and/or “top applicant”, etc. You can then easily go back to revisit all of the qualified applicants and choose the most interesting ones.
  • Who you select as your best or top applicants is totally up to you, your hiring experience, and your “gut” feeling as you review everyone’s application.
  • Select the top 20-30% of them, and mark them or tag them as “Request interview” in your E-mail client or CRM (contacts relationships management) system .

10. Interview all of your top applicants through a live web meeting

It’s now time to meet your selected applicants in person – or more specifically virtually, but face-to-face. The best way to really get to know someone is by talking to them, and not really by just reading their job application or CV. That’s only the first step to get them through the door to get to talk to you, but ultimately you’ll find out from talking with them face-to-face whether or not they’re the right person for the job, as well as to be the one working with very closely as your personal assistant, marketing assistant, or executive assistant – or the person you’ll train to simply take over your time-consuming, low-priority yet still important tasks.

To interview your top applicants, follow these simple steps:

  1. Draft a short email template congratulating the candidate on advancing through the hiring process, and mention that you’d like to schedule a live web (online) video meeting. Be sure to explicitly mention whether you’d like to meet on Skype, Zoom, Google Hangouts and whether it can be done on a mobile phone or a desktop computer. Otherwise, you might be surprised how many people will easily choose their mobile phone for a video interview – which I don’t personally suggest at all.
  2. Send an individual E-mail to each applicant that you’ve selected for requesting a live interview. Be sure to send it from your personal email, and not an E-mail marketing software. This will ensure they’ll get it in their inbox, and not their spam or promotions tab.
  3. To help you and the candidate select a time that’s convenient for both of you, I suggest you use a scheduling app such as Calendly , or AgileCRM’s scheduling tool . These scheduling apps sync with your online calendar and give you the flexibility to choose specific days and times of the weeks when you’re willing to have people book appointments with you.
  4. Once someone books an appointment with you, manually send an e-mail confirmation (even though the scheduling app sends one too). This ensures that you both know that the interview will take place on the chosen day and time.
  5. Before you start any interview, ensure your computer, microphone, camera, and speakers are all working. Otherwise, you’ll look unprepared when interviewing applicants – and that won’t make you look like a true professional. Remember that applicants are also judging you and your company, as ultimately they also get to choose who they want to work with.

Learn more about how to conduct an effective job interview at Harvard’s website

11. Select the top applicants for a second interview

Once you’ve interviewed everyone on your list of initial candidates, pick the top 3 to 5 applicants for a second interview. In this second interview, you should plan on spending around 45 to 60 minutes per candidate. The goal of this additional interview is to help you get to know the candidates even better so that you can more easily decide which candidate you’ll choose to work with.

During the second interview, ask role-specific and behavioral questions to find out how candidates have reacted to past situations. For example, you could ask “Tell me about a time when you were assigned to multiple projects with the same deadline. What did you do?” – this helps you find out how a candidate is likely to act in a much more specific situation. Then, to better understand if the person is the right fit to work with you or your team, ask “How would you describe your best relationships at work? How would you describe the worst?”, the answer to this should include the type of communication methods the person prefers, the order in which they respond, how they handle interpersonal relationships and much more. Additionally, here are a few other tips I can suggest. Use as needed on a case-by-case basis

  • Provide specific, even real challenges you or your clients are faced with, and ask the candidate how they would approach it.
  • Ask candidates for specific actions they would take within the first few weeks of being hired and their reasoning behind it.
  • If relevant, ask if the candidate would be willing to complete a short project in order to showcase his/her skills. Even if you don’t end up asking them to really do anything, they’ll at least show you their willingness to prove that they’re the right candidate for the job.

12. Define a small 1-2 week project that you can assign to the top two candidates

The best way to find out if your assistant will be the right person for the job is to spend some time working with him/her on a project. For this reason, I recommend that you come up with a small project or job that you can assign to your top two (2) candidates to work on. Then, after they complete the project or job, you can evaluate their work, communication skills, attention to detail, creative thinking, deliverables, or whatever else you think you’d like to review.

When it comes to figuring out how small the project should be, I recommend that you define a project that can be completed within 1 or 2 weeks of work or within 10-20 hours of work. There’s no rule set in stone, so it’s totally up to you what you come up with.

13. Allow top candidates to perform the assigned projects

Once you’ve assigned the project to your top two candidates, wait for them to complete the project. Yet, before they start to work on anything, it’s important that you provide them with some direction, guidelines, and make it very clear how they can get in touch with you if they have any questions. Remember that hiring a virtual assistant is just like hiring any other employee or freelance contractor – they’re human, and they’ll need guidance. The more time you invest in clearly defining the project goal, your expectations, and explaining what you expect to receive from them, the better the output of their work will be.

Once they complete the small project, be sure to immediately pay them for their work. Keep in mind that candidates looking to work for you as virtual assistants are also evaluating you and how you’ll treat them if they decide to work for you. Always keep in mind that working with a virtual worker is a 2-way relationship, and it’s important for the assistant to know that you’ll pay them as promised, and on time.

14. Pay your virtual assistants for their initial work

Once they complete the small project, be sure to immediately pay them for their work. Keep in mind that candidates looking to work for you as virtual assistants are also evaluating you and how you’ll treat them if they decide to work for you. Always keep in mind that working with a virtual worker is a 2-way relationship, and it’s important for the assistant to know that you’ll pay them as promised, and on time.

15. Evaluate their work performance, organization, and communication

Once you’ve paid them, spend a couple of days evaluating their work and request follow-up calls or video interviews to discuss their work, etc. Whether or not you decide to hire both top candidates or not, I think that it’s important that you spend some time writing down both all your feedback, including areas where there is room for improvement. Use a Word document, Google doc, or E-mail and provide feedback to each candidate in writing. You can also follow up with a call to discuss, but writing your feedback down is super important for them, as well as for you and to keep for your records.

Keep in mind that this was a small project, and the work results may not be 100% perfect or exactly as you imagined them. That’s ok. The goal of the small project or job is to help you see how the assistant works, how they organize themselves, how they communicate with you, if they’re self-starters or not, if they are able to do research and work on their own without having to be supervised or micro-managed, etc.

16. Choose the best virtual assistant and make them part of your team.

This is the last step, you’ve made it! By this point, you probably already have a great idea of which of the top two candidates will be the best fit to work with you and/or your company. Yet, you might also realize that each candidate has different strengths and weaknesses, so it may be also possible to hire both of them (Maybe give half the work to one, and half to the other). The option is obviously totally yours.

 Be open to learning from you assistant, hear their ideas, let them work independently, manage them as you see needed, give them opportunities to show you their talent, and most importantly: Make them feel like they’re a part of your team – better yet, DO make them part of your team – that’s the goal!

When I hired my own assistants for our marketing agency, I ended up hiring more than one person, as I wanted them to fill different roles, and each had a different sets of skills and expertise. Keep in mind that you’ll probably never find the “perfect” assistant, as no one is perfect, and all of us as humans have our imperfections. Be open to learning from you assistant, hear their ideas, let them work independently, manage them as you see needed, give them opportunities to show you their talent, and most importantly: Make them feel like they’re a part of your team – better yet, DO make them part of your team – that’s the goal!

When choosing the virtual assistant that’s right for you and your business, you’ll quickly see the many positive outcomes of their work and how they’ll help you grow your business faster.

Related Articles:

The 10 Habits Of Working Productively With A Remote Worker

Tips & How To's

Having a member of your staff working from a restaurant, on the beach or from a house in the country AND on top of that, located abroad, seemed impossible only ten years ago.

But technology has changed the way we communicate with others; it has also changed business interactions and with it; workflow.

Some businesses remain skeptical about remote working, but there is evidence that shows production can and does increase when staff work remotely.

In 2014 the co-founders of Chinese travel website Ctrip allowed some of their workers to work remotely on a regular basis, they then compared their productivity to the workers who remained working at the company’s office.

The remote workers ended up making 13.5 percent more calls than their comparable office workers, which is almost the equivalent of a full extra day of a regular work week.

Some of the Pros of working with a remote worker ;

  • Saving money
  • Less office space
  • Employees use their own computers (bought from their own pockets).
  • Utilities, reducing expenses in electricity, office supplies, and janitorial services.
  • Fewer call-ins and unexpected absences.

According to a study sponsored by collaboration software company PGi, companies that switched to telecommuting full time saved $10,000 per employee per year in real estate costs. If you think about how many employees you have, there is enormous potential for savings and subsequently, higher profits.

The best part is that, not only do companies save money but also so do their employees. According to the same study, two billion gallons of gas could be saved annually by a U.S workforce of telecommuters.

Then there is the huge boon of waving goodbye to the stress of commuting to work.

Employees who work remotely feel more productive, happy and connected with their jobs. Working remotely gives them a sense of freedom.  Knowing that they can be located anywhere, they choose as long as they´re working well, makes them feel valued.

Another benefit of remote workers is that you now have a much wider pool of talent to choose from.

You don’t have to limit your HR team to finding an ideal candidate with the right qualifications plus, who must also ‘live’ within a commute of your office. Do you have good schools nearby?, How about low rents or luxury housing? These are no longer problems for your talent search when remote workers are a large part of your workforce..

You can find great, multilingual and experienced talent from different parts of the world who can have different perspectives and points of view. This can bring a refresh of new ideas to your company.

And those are just a few of the benefits; there are countless other benefits for employers and employees who choose to work remotely.

But of course, there are always Cons.

The pitfalls of this arrangement can be avoided if you know how to work effectively with a remote team. Create good habits, and you will reap the most out of the benefits of remote staff.

Habits to work productively with remote/virtual workers

 

1.     Get informed about your local laws before hiring

Lack of clarity on the contractual implications of hiring remote workers can dissuade many companies.

Clearly, there is a need for a detailed contract. Not only the usual job spec and hours etc. but additional remote work specific points must be addressed.

This agreement needs to include all the legal rights and responsibilities of each entity involved.

You need to establish not only the salary but also the payment method.

You could start with a 2-week trial period to be sure the person is a good fit and that the workflow works for both parties before agreeing on a long-term commitment; these conditions need to be specified in the contract.

Make sure your future employee reads, agrees and signs the contract before you commence any working relationship.  This will avoid the need to ’put right’ any glitches at a later stage

Additionally, confidentiality is very important for any company. Many employees have access to confidential and important documents that should not be shared under any circumstance with a third party, for this reason, we suggest you require all your future employees to sign a confidentiality agreement. The risk of an employee sharing documents is the same whether remote or in-house office employees. Therefore, every employee should sign a Non Disclosure Agreement (NDA).

 

2.     Having great communication

Communication is the core of a successful working relationship. Lack of communication with a remote worker can lead to problems. They are self-sufficient and so if there is any grey area they can tend to go and do what they ‘think’ you need, rather than what you DO need.

Therefore, you need to be very clear up front about how you’d like things done. There are workflow apps and software that help to keep your eye on the work as it develops. Learn to use them.

Make sure you communicate authority while also recognizing the effort and good work of your employee. This will keep them motivated while also expressing how you like things to be done.

 

3.    Using the Right Communication Tools

Technology plays a big part in working remotely, and there is a great selection of resources and apps available. A quick search on Google will result in several tools that will help you communicate productively with your remote virtual workers.

When it comes to communicating online, there are familiar but basic tools, like WhatsApp, but there are so many other business-specific tools available.

Many have video conferencing, ability to share your screens remotely and even make edits to your worker´s files.  

Separate work-related apps, from personal use apps. Keeping business and personal matters separate will help your workers concentrate and avoiding some of the distractions that affect our working lives

Here is a small list of tools and resources to help your workflow with a virtual team:

To chat and send small documents:

To make calls, video conferences and work online:

For screen sharing, computer management and sharing documents

Choose the ones that are a fit for your specific needs.

4.     Plan Regular Meetings

Meetings are a great way to communicate and establish a constant flow of information and ideas. Of course, that is just as true for remote working. Just as in a face to face meeting, you may ask for results, give new responsibilities, explain processes, make sure they are ‘on board’ with your ideas and production.

Web meetings can be both scheduled or spontaneous. With effective communication, you don’t need to have long conversations every time you need something from your employee, with these tools you can give instructions or simply ask for tasks to be done in real time.

When looking for a person to work remotely, it is very important to find someone who is independent and a fast learner. Even if you find a highly experienced worker, there is still a period of adjustment, where they’ll need to learn how to communicate with you and learn how you like things to be done.

They will have to adjust to new software, apps and, resources. Every company has a different way of doing things, so make sure the person you choose can adapt quickly or otherwise time will be wasted.

Even though with this technology you can be available 24/7, the whole idea of hiring a virtual assistant is to take things off your workload and so you can focus on other aspects of your business. Training your worker will reduce that time.

5.     Using Specific Software and Apps       

The software your company utilizes will vary depending on your company niche and function. Just as you will need software to communicate remotely, you will also require project management (PM) tools.

PM software makes work more visible and so will make you feel more confident working with a person or a team remotely.  Using a PM software is just as important as using a CRM program or a sales and marketing automation system for your business.

One highly recommended Project Management tool is TeamWork depending on your needs and budget.

Make sure your remote worker knows or learns how to use all these different tools and software before you start working together. Make it part of the recruitment process. That will save you a lot of time and reduce costly mistakes.

6. Managing Time

Time management is one of the biggest concerns companies have with remote workers. How do you know your employee is actually working the number of hours according to contract?

This is not as big an issue as you might think, there are time-tracking tools so you can track every step of the workflow.

But the best way to start a working relationship is with trust. Trust can be a great motivator for a good employee, you have had an interview and decided to trust this person to work for you, so why not allow them to feel that trust?

Of course, you will need some assurance, asking for a weekly work schedule or daily work plan.

With time tracking software you are covered.

Tickspot

Timely

HiveDesk

These tools are great for time management, but remember to measure the success of your team by the goals they accomplish and the results.

7. Workflow Transparency

More important than tracking purely the time worked, is tracking results. Being able to see the employee’s work and results will help you feel more confident and secure about working with them remotely.

So, even though you do want them to be independent, you also need to be available to solve any doubts and to approve projects, helping them to close or move on to the next objective.

There are many ways to keep their work transparent, as mentioned before, having a PM program is the best way to have visibility and keep track of project development.

You can also ask them to work on Google Spreadsheets, for example, this way you will see in real time the updates to their work.

The type of job your remote worker is hired to do will help you decide if it’s better to pay for their services per hour or per project.

If you pay them per project, the number of hours they work is not such an issue. As long as the project is done well and within a certain timeframe, then you will be satisfied.

However, if you pay them per hour, it’s important to ask them to keep their work transparent with constant updates of tasks or assignments in the PM program, through email or Google Drive.

8. Setting Goals

Setting goals, timelines, due dates and what the deliverables expected are, is a great way to keep your employee’s work visible and also keeping them motivated and thriving for more.

It’s important that during your meetings, you discuss what comes next, and about how you see their role in future projects.

This will let them know that there is work in the future if they do well. It also tells them that you appreciate their efforts. That they are doing the job well.

The goals need to be related to the line of work they’ve been hired for, or oriented towards your employee’s areas of interest. Asking your employee what area of work they enjoy the most is a great habit to get into.

Your PM program will also help you with making their achievements visible with easy tracking.

9. Having Continuous Goal Oriented Motivation

Motivation is a potent weapon when it comes to leading teams; it doesn’t matter if they’re in the room next door or another country, motivation is a key to a happy, productive employee.

It can be financial of course. The use of bonuses depending on goals achieved is a great motivator.

Perhaps the hourly wage rises if they do a particular task well on time.

Or you can offer them more work in the future if they do well. Remote workers rise to this persuasion particularly well.

Always make sure to let them know you appreciate their effort and congratulate them every time they do something right. This verbal motivation will give your employees positive energy; they will want to be better and run that extra mile for you.

10. Investing in Personal Development

Training your employees is a great way not only to motivate them but also to make sure they are learning the new software or training that is needed in your work.

Training will bring benefits to their performance and therefore, to your business. Investing in certification and training means a better, productive and upwardly mobile workforce.

Remember, always motivate them to ‘learn’ more, dig a little deeper and look for self-improvement.

There is always a way to improve your knowledge, no matter what the subject.

Conclusion

Telecommuting is no longer a thing of the future; it’s the present.

You can take the workload off your desk and focus on growing your business by hiring a virtual assistant. You can also find great talent and save money by hiring remote workers abroad.

There are always pros and cons to every new venture, but the 10 habits listed above will help you increase productivity and make the hiring of remote workers feel quite natural.

Who knows? Maybe you will find your next superstar employee on Virtual Latinos?

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