Brand awareness is a vital part of successful marketing for any business in any industry.As a business owner, your ultimate goal is to establish a strong brand identity that accurately reflects your company’s values and mission.
Moreover, it will make it easier for your customers to understand and recognize what sets you apart from the competition.When you have successful brand awareness, people instantly recognize you.
Being mindful of a brand’s existence and reputation in the market is a constant part of your daily life. This awareness applies whether you’re browsing in stores, scrolling through online content, or watching television.
When you think of major companies such as Pepsi, Apple, Doritos, Gerber, and other name brands, you can recognize what the product is and what is being sold with little thought
Building brand awareness can take time, but as your brand grows, so can your outreach to potential customers. One way to build your brand awareness is through virtual social media.
What is Brand Awareness?
Brand awareness is defined as the extent that a consumer is familiar with the distinctive qualities or images of a specific company that provides a service or product. Brand awareness can include not only a logo or title, but also the practices and personality that define your company. There are three types of brand awareness; including brand recall, brand recognition, and top-of-the-mind brands.
Before social media, brand awareness heavily relied on traditional methods of advertising. This can include paper ads, magazine highlights, and TV commercials. The more you see a brand and the more familiar you become with it, the easier it will be for you to recognize it.
Today, virtual social media has helped redefine the way companies can increase their brand awareness. In this guide, we will help you discover how utilizing social media can help you create and expand your brand awareness.
Social Media Usability
Businesses that currently don’t utilize social media are potentially losing out on a major aspect of their prospective audience. According to Forbes, 77% of businesses use social media to reach their customers. Success in social media can be more complex than a person may realize, which is why many businesses choose to outsource their digital marketing.
Virtual social media requires consistent posting of relevant content, interaction with users, and a consistent voice and brand. Social media allows businesses to approach their target audience in a way that is more unique and personable. Many industry experts recommend that a company posts at least 1-2 times a day on platforms such as Facebook, Instagram, or X (formerly Twitter). The amount of likes and followers a business has on social media can vary drastically. This can be due to the industry of the business, their social media involvement, and their commitment to creating solid brand awareness. On Instagram, the average number of business followers is over 5,000.
Defining an Audience
To create brand awareness on social media, you need to know your audience. Your audience is the individuals who follow and interact with your digital presence and consist of potential and current customers. It is important that you, as a company, understand what your target audience is. Are you trying to draw in young adults, family, business owners, retirees, or other specific demographics? Defining your target audience can help you carefully tailor your content to achieve the best outreach on virtual social media.
Social media involves a variety of platforms, the most popular including Facebook, X (formerly known as Twitter), Instagram, Snapchat, LinkedIn, and TikTok. It is valuable to take the time to research the various platforms to better understand what is best for your business. Many choose to start on Facebook, as it is designed to be business-friendly and has the largest number of users. For companies that use a lot of imagery, Instagram can be an ideal platform.
Once you’ve determined the best platforms to increase your brand awareness, you’ll need to determine the best time of day and days of the week in which to post. This can vary depending on your target audience.
Posting, Engaging, Sharing
Creating brand awareness can be achieved through what you post, how you engage, and what you share. Engaging can involve mentioning, liking, or directly commenting on a post or comment on your social media platform. Social media provides a recognizable voice and image to your company. This enhances your brand and increases your accessibility to prospective and current customers. Posting relevant content that opens the door for comments, likes, and shares helps draw in a larger audience who will come to recognize your brand.
Marketing Virtual Assistant
Creating, maintaining, and monitoring social media can be a demanding task. To stay relevant, it is vital that fresh content is available often and that audience questions and comments are appropriately addressed. A virtual assistant can make increasing brand awareness on social media a breeze. There are a variety of tasks that a virtual marketing assistant can accomplish for you when it comes to marketing activities. Virtual Latinos in marketing can create and monitor content, as well as collect necessary data and analyze current strategies to ensure you are getting the most out of your social media marketing.
What Else Can a VA Do?
A virtual assistant can also help monitor emails, direct messages, and other forms of social media communication.
Benefits of a Virtual Latinos Virtual Assistant
An outsourced virtual assistant also brings the unique benefits of working with someone well-versed in multiple languages and family with a wide range of global cultures. At Virtual Latinos, we have virtual marketing assistants from all over the world, including Brazil, Argentina, Panama, Chile, Colombia, and more.
Connect with Influencers
With the rise of social media came the rise of influencers. A social media influencer is someone with established credibility in a specific industry. These influencers create content for their audience that can educate, inform, and persuade them to try the product or service for themselves. These influencers tend to have a large following and can help enhance your brand awareness through using, wearing, providing tutorials, and informing their followers about what you can provide.
Measuring Brand Awareness
There are two main ways to measure if your social media platforms are raising your brand awareness. The different ways are referred to as qualitative and quantitative.
Quantitative measuring looks at a few key aspects of your social media platforms. These aspects include direct traffic to your social media and business website, participation in social activities, and the number of mentions your business has had. This information can help you tailor your marketing to bring more traffic and provide content that your audience finds worthy to interact with, mention, and share.
This form of measuring brand awareness includes surveys and sentiment analysis. Surveys are a fantastic way to get direct feedback from your target audience. Sentiment analysis identifies opinions to determine the writer’s attitudes as positive, negative, or neutral.
Furthermore, this type of measure can help ensure that your social media is getting the right kind of interactions and not posing any harm to your brand.
Using Social Media to Your Advantage
Finding the right social media platforms, developing quality content, engaging, posting, and sharing, utilizing influencers, and measuring your success are vital parts of increasing online brand awareness. Additionally, it is beneficial to understand that it is ongoing and ever-evolving to get the most out of this process. You should continue to replicate this process after measuring your quantitative and qualitative data.
If you are ready to reach an audience unlike ever before, Let Virtual Latinos help. We have the experience and skills necessary to develop a quality social media presence that can enhance brand awareness. What are you waiting for? Have a quick call to meet your brand awareness expert.