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Why Soft Skills in Recruitment Matter More in Today’s Talent Acquisition

soft skills in recruitment

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During a recent interview, a candidate’s ability to empathetically handle a tough customer situation impressed us more than technical skills, highlighting the rising importance of soft skills in our decision-making. Data from LinkedIn shows that 92 percent of recruitment professionals believe soft skills are more critical than ever as AI and automation reshape the landscape of the working world. It’s not just about technical know-how but also about how you deal with the human aspects of your job.

soft skills in the workplace


The Growing Importance Of Soft Skills In Recruitment

Soft skills have always been essential to hiring, but their significance has reached unprecedented levels. By leading an entirely remote company, I’ve seen firsthand how necessary these skills are to finding and keeping top talent, especially as hard skills become automatable. Soft skills, uniquely human qualities such as critical thinking, empathy, and problem-solving skills, are the unsung heroes of professional success as they become irreplaceable.

Recent studies underline this change: the demand for soft skills in job advertisements has risen sharply in the last few years. As per The Stepstone Group’s analysis of job advertisements, there has been a significant 190% increase in the emphasis on soft skills from 2019 to 2023.

Soft skills set us apart from artificial intelligence, so as these advanced technologies evolve, the need for soft skills, such as creativity, communication, and collaboration, has increased by 53 percent, according to the latest Coorpacademy survey.

I’ve noticed that employees with exceptional soft skills have proven that they can understand their client’s needs, build solid relationships, and be creative. The bottom line is simple: soft skills improve employability and contribute to scalable, successful businesses. If your company aims to be future-proof, prioritizing soft skills when hiring is not only wise– it’s imperative.

Learn more: Top 15 Good Qualities Of A Virtual Assistant: A Hiring Guide


Top Soft Skills That Employers Seek In Candidates Today

In my role at Virtual Latinos, I’ve identified the critical soft skills that are becoming increasingly important in today’s talent acquisition. The following soft skills aren’t just buzzwords, but building blocks for a successful career in today’s dynamic workplace:

  • Communication is the be-all and end-all: Strong verbal and written communication is at the top of the list. We’re seeking candidates who can articulate their thoughts clearly and interact well with others.
  • Adaptability is critical: Adaptability is crucial for navigating change. We’re looking for candidates who can rise to challenges, learn quickly, and adjust their approach to new situations.
  • Critical thinking solves problems: Employers value logical and creative problem solvers. Critical thinkers thrive in dynamic environments, and at Virtual Latinos, we’ve seen the impact of this trait firsthand.

According to 89 percent of respondents to a LinkedIn survey, poor hires often have poor soft skills, reflecting a paradigm shift in the definition of success. The future belongs to those who have a harmonious blend of both.

soft skills in work environment


How To Assess And Develop Soft Skills Throughout The Hiring Process

As CEO of Virtual Latinos, I’ve prioritized assessing and developing soft skills throughout the hiring process and continue to nurture these skills in building a successful team. I consider a holistic approach during the hiring process, including:

Review applications

We aim to incorporate questions in the application process that prompt candidates to describe their past team experiences. This approach helps us identify indications of crucial soft skills such as collaboration, adaptability, problem-solving, and effective communication.

Conduct interviews

Open-ended questions assess soft skills in practice. For example, asking how to adapt to change will consider critical thinking, empathy, and conflict management.

Observation of body language

Body language and conversational skills are revealing. Applicants with good soft skills maintain eye contact, lean forward, and speak enthusiastically.

Soft skills training proves to have a positive impact on both job satisfaction and productivity. In fact, according to the World Economic Forum’s The Future of Jobs Report 2023, a staggering 4 out of 5 companies surveyed are planning to invest in learning and professional development over the next five years (2023-2027), anticipating an ROI within a year of investing. 

In the coming years, there will be a particular focus on training employees in analytical and creative thinking, while utilizing AI and big data. Developing soft skills such as leadership, social influence, resilience, flexibility, agility, curiosity, and lifelong learning will also be a top priority. By investing in these areas, companies can create a workforce that is not only highly skilled but also adaptable and capable of thriving in the face of challenges.

soft skills in career development


Soft Skills Are The Secret Sauce To Business Success

Ultimately, it comes down to your ability to collaborate, think critically, and adapt to change. Soft skills are the true differentiators in business and life. So sharpen your soft skills, nurture your emotional intelligence, and become the kind of person others enjoy working with. In today’s world, empathetic leadership, effective communication, and collaborative innovation —in other words, soft skills— win the game.


Why Choose Virtual Latinos? VAs with Soft Skills That Deliver Results

At Virtual Latinos, our virtual assistants are thoroughly vetted by our recruitment team, ensuring they possess the high-quality soft skills crucial for success. These include excellent communication, adaptability, and problem-solving abilities – all essential for providing exceptional service to our clients.

Ready to experience the power of exceptional soft skills? Hire a virtual assistant from Virtual Latinos today and elevate your professional services!

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