Our story

Virtual Latinos’ story

Our journey is a testament to what happens when talent unites borders and when believing turns into real impact.

How did it start?

Every world-changing company begins with a simple need, a visionary team, and the desire to make a difference. For Virtual Latinos, that journey began in 2018 with me, Jaime Nacach, a young Mexican entrepreneur driven by passion and purpose.

To understand where we are today, we need to go back to 2015, when my first business, a marketing agency in San Diego, experienced firsthand the challenge of finding reliable talent. At the time, small companies hired remote assistants across Asia. We discovered an opportunity in my family’s home region: talented professionals who brought exceptional skills, shared time zones, great cultural approach, and a collaborative spirit.

After seeing the incredible talent across Latin America, we launched a directory to connect U.S. businesses with Latino professionals eager for better opportunities. This idea wasn’t just about filling positions but redefining what remote work could achieve.

What started as a simple platform quickly evolved. By 2018, Virtual Latinos had transformed into a talent agency with a human-centered mission and a vetted selection process. Our focus shifted from connecting businesses and virtual assistants to building long-term working relationships, and a community where professionals can collaborate and grow.

As the company grows, so has our impact. Businesses are able to find the talent they need to scale, while Latin American professionals improve their quality of life by supporting their families and careers.

This human-centered vision became the foundation of Virtual Latinos. Today, we are a team of 150+ people with one shared goal: to transform one million lives by empowering clients and virtual professionals across the Americas and beyond.

Jaime Nacach

Founder & CEO

Our journey of success

2017

Pre-Virtual Latinos
Bloominari marketing agency explores virtual assistant (VAs) services from various regions.

2018

Virtual Latinos is born

  • VirtualLatinos.com domain is registered.
  • The platform starts as a free directory for testing and feedback purposes.
  • Over 1,300 VAs apply, and 100 got accepted.
  • The initial user base includes 10 directory clients, and 6 full-time VAs.
  • The first Virtual Latinos (VL) team member is hired.

2019

Virtual Latinos gets professional

  • VL directory transitions to a subscription model with 15 memberships.
  • The team expands internationally across Latin America.

2020

Virtual Latinos starts growing

  • VL team size expands.
  • 180 VAs get hired.
  • Jaime conducts the first public webinar to establish a valuable community resource.

2021

The Virtual Latinos rocket takes off!

  • Agency VA count increases from 300 to 500.
  • The first VL Leadership Summit is held in San Diego.

2022

Building professional communities

  • The internal team expands with specialists and strategists.
  • The second Leadership Summit occurs in Cancun and focuses on company growth strategies.
  • Agency VA count reaches 750.

2023

The first five years

  • 5 clients joined on the same day, and 96 VAs were hired in one month (March).
  • 25K followers on TikTok within a year.
  • Launch of VL Academy for VAs.
  • VL Portal (billing & payment system) implemented for clients and VAs.
  • VL Summit held in Cancun.
    Finished the year with 1,250+ VAs hired.
  • Ranked #80 on the 2023 Inc. 5000 list with exceptional revenue growth.

2024 & 2025

Starting a new era

  • The VL Academy keeps growing.
  • The company starts the year with over 100 team members.
  • The VL Movement is founded.
  • Our story keeps going and growing.

Be part of our story!

Join the Movement and help us transform lives.

Effortlessly hire, onborad, manage, and retain top-tier Latin America talen.

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