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Dear Virtual Latinos,

We’re looking to hire 1 VA through this job that the Virtual Latinos Agency is publishing on behalf of an existing client.

Client & Short Job Description:

The client has owned an immigration law firm in Boston, Massachusetts, for eight years now. Her primary clients are Spanish-speaking, some Portuguese-speaking, but mainly Spanish-speaking, and recent immigrants. They concentrate primarily on family petitions and family-based immigration, but also deportation defense. They currently are a team of 18 who come to the office in person, and they also have a remote team with four virtual people.

Have self-motivation rather than experience.; Experience in social media or as a community manager/FB group moderator, etc.; Online marketing experience (Email Marketing, Ads, etc).

Job Highlights: Why should you apply?
– Great opportunity to learn more about immigration law
– Great opportunity to work with an existing client from Virtual Latinos
– Ideal for VAs with background & experience in Digital Marketing

DEADLINE TO APPLY: You must apply by Thursday, November 25th at 11:30 pm PT. Our team will set up interviews for the selected candidates for Monday, November 29th, 2021.

Tasks required for the job

Primary Tasks
1. Content Creation (Mid to Expert Level)

– Create content for the client social media on FB, IG and keep Whatsapp active sharing stories
– Mostly images created on Canva
– They need someone comfortable creating written content in Spanish and English
– Create blog posts on WordPress or similar sites
– Create resources on marketing topics
– Create short message templates, to reply to people on LinkedIn interested in chatting and/or have questions
– Edit the blog’s HTML code
– Embed YouTube videos (with code) inside blog posts
– Help with the blog’s editorial calendar
– Participate in discussions with the client to refine their content strategy
– Research content, topics, and information to create relevant content
– Translate documents from English to Spanish or vice-versa
– Use hashtags, images, and mentions effectively in Social Media
– Use high-level professional English business language to communicate with people on LinkedIn
– Write email templates and other email-related content creation
– Write content for social media posts
– Write SEO meta titles, meta descriptions (using Yoast SEO or similar)

2. Social Media Management (Basic to Mid Level)
– The VA will be in charge of engaging with the clients
– The VA doesn’t have to give any legal answers to the clients asking via social media, they will be sharing a copy/paste template
– Create a social media calendar to post X times a week
– Create monthly reports for social media activity and engagement, and provide insights and recommendations on how to improve things
– Help with managing Linkedin
– Help with social media content organization, scheduling & management
– Manage Facebook, Instagram, Google My Business, and Craigslist client accounts
– Monitor organic posting and curate other’s content
– Monitor & respond to messages/inbox on any social media channel
– Perform social media outreach to get leads. Use Facebook, LinkedIn, Twitter, Instagram, YouTube, etc
– Publish posts on different social media channels (Facebook, Instagram, YouTube, Linkedin, etc).
– Review social media metrics, like Facebook Insights
– Use Hootsuite, or Buffer to schedule social media posts
– Use YouTube to upload videos, write titles, and descriptions.
– Video optimization for social media, adding SEO data for YouTube

3. Basic Graphic Design (Basic Level)
– Canva (someone who knows how to use the platform and can use Canva to create great basic graphics)
– Adobe knowledge would be preferable but not mandatory
– Create graphics in to post on social media accounts
– Create simple brochures and flyers with graphics to use for social media posts
– Powerpoint presentations
– Create digital mood boards
– Basic Video editing skills and subtitles adding
– Does NOT include using professional graphic design software such as Photoshop, Illustrator, InDesign, etc.
*In your proposal, please make sure to include a shareable link to a Google Drive folder, where you include some of your graphic creations.

4. Marketing Research (Basic Level)
– Looking up for what other firms are doing
– Looking for trends within the law firms, area, so just some benchmarking to research what other firms are posting and is working
– Research for events where the client can attend or host
– Research on Google to find new prospects and build lists of leads with email addresses, etc.
– Research what other companies are doing to learn from them
– Perform general market research
– Research and Sign up for affiliate programs

Secondary Tasks (For the future, but MUST be included in your proposal)
5. Digital Advertising – Facebook Ads
– Basic knowledge, no need for them to be experts, this may be a task for the future.
– Create Instagram and/or Facebook Ad campaigns using Facebook Business Manager
Monitor Facebook Ad campaigns
– Set-up campaigns, create audiences, ads, graphics, and text for Facebook Ad campaigns
Write great content in English for Ad campaigns
– Create Instagram and/or Facebook Ad campaigns using Facebook Business Manager
– Monitor Facebook Ad campaigns
– Set-up campaigns, create audiences, ads, graphics, and text for Facebook Ad campaigns
– Review social media metrics, like Facebook Insights
– Run estimates of audience size for Facebook ads
– Write great content in English for Ad campaigns

6. Email Marketing & Automation
– This is something the client wants to try in the future
– Be up-to-date with email marketing strategies, best formats/layout/language to use in today’s modern email marketing
– Build and design email templates for newsletters
– Build nurturing campaigns in Mailchimp, ConstantContact, ActiveCampaign, or similar.
– Create an email marketing calendar for monthly campaigns
– Create email drip campaigns (auto-responders), which includes multiple emails per campaign
– Copy/paste, and integrate company brochures and flyers into the email system
– Do internal email marketing, to promote the agency’s marketing services
– Manage MailChimp lists and campaigns or any other email marketing platform
– Organize multiple client’s customers’ accounts
– Perform quarterly follow-ups using CRM email templates
– If necessary, proofread emails written in Spanish to avoid any spelling/grammar errors
– Send email newsletters to the client database
– Send emails to prospective clients, via drip campaigns or one-on-one emails
– Set up email marketing automation funnels
– Share content by email including customer success stories, industry trends/news, product updates, etc.
– Understand analytics such as open rates, click rates, etc and suggest things to be improved upon to get better results
– Use Gmail/Yahoo or other tools to be able to prepare and send messages
– Use CRM to set up all email and text campaigns

7. Basic Video Editing (Basic Level)
– Crop video footage using basic video editing software
– Add a simple intro/outro into videos
– Add music or background audio to videos
– Creating simple videos using software such as Canva
– Upload videos to social media or different platforms such as YouTube or Vimeo
– Organize video content into folders using Google Drive or similar


All of our Virtual Latinos VAs must first have these 10 basic qualifications (click to read). Please review this first.

Ideal Requirements

A) Communication & Language
Excellent written English and Spanish skills. Must be able to draft and send emails and messages to clients.; Have great “emotional intelligence”, who can understand each customer’s situation.

B) Creativity & Proactiveness
Self-starter, proactive and innovative.; Should be “coachable”, willing to learn new skills, and can follow directions.; Someone who can work independently, resourceful to find things on their own.; Quick learner, willing to learn new things, and able to pick up issues/problems fast.; Take ownership, have a great attitude to get things done.

C) People & Relationship
Supportive, and always be willing to help.; Must be able to separate “Business from emotions” as clients can get very passionate, and it’s important for the VA to remember that in the end, it’s just work.; Someone that is open to feedback without being offended, willing to make mistakes, and be ok when the company tells them how to improve.; Someone very patient, who could calm and make other people feel at ease under stressful situations.

D) Work Load & Stress Management
Project management experience, good at setting timelines, deadlines and fulfilling expectations.; Able to manage stressful situations without affecting them on a personal level.; Able to get things done, and have a positive attitude to do things.; Must be extremely organized and detail-oriented.; Comfortable with a fast-paced and changing environment.

E) Technology & Software
Knowledge or willingness to invest time in training themselves on the different platforms of the business.; Have a graphic design background. Able to create graphics, or use Canva/templates.; Video editing background, edit/cut videos to convert into simple clips, and/or add audio files into the videos.

Work Details:

– Schedule: Flexible 3hrs/day M-F within 9-5 EST ideally after 1 pm EST
– Hours: 15 hours/week