virtual-marketer Archives - Virtual Latinos

Virtual Work: 8 Tips for working remotely

Tips & How To's

Workers from across the globe are moving towards working from home as an attempt to stop Coronavirus from spreading.

As a Digital Worker at Virtual Latinos, make sure you are equipped with all the tools required to work remotely successfully.

Check below our shared tips and suggestions to make your home office work a successful experience.

Woman working remotely from her home

1. Set up a workspace

If you don’t have a dedicated home office, try to find an area of your home you can dedicate as a focused work area. If you are using tools like Zoom or Teams You can always use the background blur feature to keep teammates focused on you.

2. Communicate and communicate more

When working at home, possibly while balancing childcare, your core hours may change. Be sure to keep an open line of communication with your supervisor, team and clients when you are available. Use message features on your preferred communication tool to let people know your current working hours and availability.

3. Be seen and be heard

It’s important to use the optimal audio and video tools calls and conferences. Turn on your camera and use an external speaker when possible.

To create the best audio experience: ​

  • If you are in a quiet private space, use an external speaker like a USB speakerphone.
  • If you don’t have an external speaker, or you are in a loud or public place, use a headset.
  • If you use the speaker on your laptop, ensure that you are directly in front of and close to the laptop as the speaker may not be bi-directional and people will have a hard time hearing you if you are off to the side.​
  • When you are attending a meeting, remember to mute yourself when you aren’t speaking.​

To create the best video experience: ​

  • Turn on your video camera! ​
  • If you are in public setting or don’t want your background to be visible, you can always use background blur feature. Check your lighting; if you are sitting in front of a window you will be in a shadow. ​
  • For the optimal audio and visual experience, ensure that the internet connection is reliable. If possible, connect via an Ethernet cable for the strongest, most reliable signal. Most of the communication tools will alert you if you have a weak connection and offer suggestions to improve quality, stay alert.
  • Don’t have an external monitor at home? Split your screen!​

4. Connect with colleagues via Zoom, Skype, Hangout, Teams or other.

Use chats, threaded conversations and calls to stay close with your colleagues. Name, pin or hide your chats to stay organized and be sure to adjust your notifications settings to your own preferences.

5. Collaborate with clients and vendors

Chats, calls and meetings will keep you connected with external contacts. Always be sure you apply the right permissions to files you are sharing. Download Telegram Mobile app if you don’t have it already, as it’s an easy way to multitask, letting you chat on one device while searching/working on files on the other.

6. Explore virtual meeting options

If you can’t bring groups of people together physically, explore and learn about available options for virtual meetings, including Teams meetings, Live Events and Broadcasts. It’s important to be able to help your clients and vendors know how to join meetings you have scheduled.

7. Work via your mobile device

Make sure you have all the handy tools and apps on your mobile device to stay connected while on the go. Every day we find ourselves on the go and need to connect, collaborate and create with our mobile devices. Working virtually can often increase this need. So, if you aren’t already using your mobile device for work, now is the time to get started!

Freelance virtual assistant working from home

8. Stay Truly Human

Explore tips on establishing a structure to your day, ensuring you are striking a balance between work and personal time, all at home.

  • Key to staying focused when you are creating and working remotely is establishing a structure and proactively balancing your screen time, finding the right place to work and connecting with people
  • Set a routine to start your day and mentally get into work mode – get your coffee, read your emails + messages, etc., and do what you typically do during a workday.
  • Think about your “virtual dress code” as you will be connecting with people via video.
  • Ensure you have a dedicated place to work that is quiet, has enough space for you to work, and allows you to focus. Ergonomics is important so think about your desk height and your chair.

Avoid working in bed. If you start working in bed you’ll likely get sleepy or have a hard time feeling truly awake. Instead, get up and make your bed first thing in the morning, just like any other day. Avoid the urge to work in your bedroom at all, unless that’s the only space where you have privacy.

If you do have to work in bed, creating a sense of “going to work” will help you. That means changing out of your Pijamas, washing your face, getting coffee, whatever makes you feel awake, do that first. Once you start working, sit up and avoid working in your bed if you’re exhausted.

It’s a good idea to treat your bedroom as a sacred space where you only go to sleep or relax. Once it becomes your office, you’ll find it hard to avoid thinking about work 24/7.

Using mobile devices to work remotely

  • Working from home, or remotely, often leads to increased screen time and less time away from your desk. Take breaks, go for a walk, and get up from your desk regularly. Avoid working where you’ll be tempted or distracted. One of the keys to successfully working from home is to pretend you’re at an office so don’t work somewhere that will tempt or distract you, that means don’t work with a TV on, and if laundry or dishes are calling your name, avoid them! Get your chores done before you begin work and save time for binging Netflix once you’re done for the day.
  • Set boundaries with other people at home.

Working from home with roommates, friends or family present can be challenging. Sometimes if someone comes over and sees you on the computer, they may not register that you’re working. This is true especially if that person has never worked from home before, they may assume you can do whatever you want.

It’s important to set boundaries with people around you in work from home settings. Tell everyone who’s home with you that you’ll be working as a virtual assistant during certain hours and to not disturb you unless it’s an emergency. Put a sign on your door if you must. Doing what you can to avoid interruptions is key to staying as productive as possible.

Take breaks every 75 to 90 minutes, for about 15 minutes per break. Ideally, your break should involve no screens at all and let you get some fresh air. Take a walk outside, play with a pet or talk to a friend. You’ll find that you’re much more productive if you walk away from your desk and computer throughout the day.

  • Connect with colleagues, team members and others. Virtual “water cooler” chats are a great break. Avoid total social isolation.

And when you’re ready to sign off for the day, truly unplug and try to resist the urge to check your messages frequently. Enjoy your free time!

Become an online virtual assistant today.

10 Ways a Latin American Virtual Marketer Can Grow Your Marketing Agency

Hiring

Marketing agencies are some of the busiest businesses in the world. Modern marketing is an incredibly fast-paced field. Many agencies struggle to balance their day-to-day responsibilities. The average marketing agency will handle all types of promotional services for its clients, including marketing campaign planning and management, branding, visual design, social media marketing, and much more. Not only do marketing agencies need to handle all these tasks quickly and efficiently on a consistent basis, but they must also connect with new clients and provide excellent results to current ones.

Top virtual assistant companies can be tremendous assets to modern marketing agencies for several reasons. It can be incredibly stressful for even experienced marketing professionals to keep track of their day-to-day obligations while delivering stellar results to their clients and finding new ones. If your agency has struggled to meet a demanding client’s expectations due to overwhelming administrative tasks and countless obligations on strict timetables, hiring a virtual assistant can make a significant positive difference in your business outcomes.

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How to Boost Your SEO With the Help of a Virtual Assistant

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4 Reasons to Hire Virtual Assistants for Small Business SEO

Search engine optimization (SEO) is a necessity for any modern business of any size. However, many small business owners struggle to keep up with the tasks necessary to ensure their businesses keep running, such as hiring new employees and training them, tracking inventory, establishing business contacts, and much more. It can be easy for a small business owner to neglect the importance of SEO. Others don’t want to neglect it; they are just unable to dedicate the necessary time and effort into ensuring the business website continues to rank well in search engine results.

How Can Virtual Assistants Help With SEO?

The average small business owner typically wears many different hats during the initial phases of getting a company off the ground. For example, a business owner may handle both the customer-facing side of a business as well as administrative tasks behind the scenes like payroll, paying bills, managing inventory, and cultivating strong relationships with vendors and service providers.

A business owner may have some grasp of SEO and its role in modern digital marketing but simply does not have the time or energy to take on yet another business-critical task with the attention it deserves. They want their businesses to rank well in search engines. One of their best options may be to hire virtual assistants.

Consistent Attention and Effort Are Crucial

Modern SEO requires constant effort and attention; it is not something you configure once and forget about as search engine algorithms and customer behaviors are constantly evolving. Successful SEO for small business hinges on capturing a local market by ensuring relevant searches always lead customers to the business and a small business virtual assistant can be a tremendous asset in this effort by taking SEO-related tasks off a small business owner’s plate so the owner can focus on growing the business.

Delegate Your SEO Tasks to a Virtual Assistant

Most virtual assistant companies offer virtual assistants capable of handling a wide range of services that can alleviate the stress of running a business. Small business owners can delegate tasks accordingly to the virtual assistants they hire, including some of the basic but essential parts of crafting successful SEO strategies. A virtual personal assistant can lighten the load on a small business owner by completing various SEO-related tasks, like:

1- A virtual assistant can handle keyword research. Businesses need to constantly track the keywords they rely on to rank well in search engine results. Delegating regular keyword research to a marketing virtual assistant can help ensure the business is not overbidding on hyper-competitive keywords and that they are leveraging the right keywords in their published content for better search engine rankings.

2- If you’re a small business owner struggling to craft valuable, high-ranking content for your website geared for SEO, find a virtual assistant to create and maintain a content publishing calendar. This can help keep your content creation team focused while providing you with trackable benchmarks to see how your SEO strategies improve over time.

3- A virtual assistant can keep track of guest posting and link building opportunities. Linking your content to high-quality, valuable content related to your industry builds your authority and can help you rank better in search engines, but it requires a great deal of time and research that many small business owners simply do not have most days.

4- Virtual assistants can easily handle social media posting for a small business, connecting with potential local customers and cultivating strong relationships by answering their questions and concerns as quickly as possible. Many small business owners create profiles on Facebook and other social media sites, but too often forget to pay close attention to what people are discussing on their pages and customers may feel neglected.

Small business owners in any industry cannot afford to let their SEO strategies fall by the wayside. Hiring a virtual assistant can be a fantastic solution for any small business owner struggling to find the time to dedicate to SEO. The investment a small business owner makes in a virtual assistant will pay off tremendously in the long run with time, resources, and energy saved, affording the owner with more freedom to focus on running the business.

Don’t Sleep on Small Business SEO – Hire a Virtual Assistant Today

Virtual Latinos offers small business owners access to top virtual assistant services with experienced, professional, and SEO-savvy virtual assistants. Some of the marketing virtual assistants we connect to our small business clients actually run their own Latin American marketing agencies in Mexico, Ecuador, Peru, and all over Central and South America. Others are dedicated and hardworking freelancers with extensive and diverse experience in the world of modern SEO.

Contact Virtual Latinos today to learn more about how hiring a remote virtual assistant for small business can take your SEO strategy to the next level.

Your Small Business Market Research Guide

Tips & How To's

Market Research 101: Understand what your customers really desire

Many small business owners have countless things to worry about on any given day. Things like marketing and customer relationship management to often fall by the wayside to make way for pressing concerns like maintaining a stable inventory and employee retention. However, market research is a crucial component of any business’s success.

How Does Market Research Help Small Businesses?

Small business owners who devote time to market research in the earliest stages of forming their companies tend to see the greatest success over time. A small business may have a stellar product and employees ready to provide fantastic customer experiences, but these assets are only valuable if the company can reach its target audience. Market research is about much more than just identifying your ideal customers, however.

Improve Customer Experiences

When you take time to get to know your target consumer base, you can offer them better experiences than your competitors. For example, have you considered expanding your product and service offerings to customers outside the United States, such as the Latin American or South American markets? A small business virtual assistant could help you provide customers in Mexico, Costa Rica, Ecuador, or any other country in Latin America with much better experiences thanks to bilingual customer service. Once you research your market base, you can cater to their lifestyles and preferences more effectively.

Set Yourself Up for Future Success 

Market research helps you develop effective strategies for serving your target customers that can carry your business for years to come. Starting your small business strong with effective customer communication and top-notch service cultivates brand loyalty. The customers who have great experiences with you in the early days of your company thanks to market research are likely to keep returning to you in the future.

Market Research Keeps You in Touch

Improved customer retention rates are an undeniable benefit of conducting thorough market research for any company. However, effective research strategies also help brands stay in touch with their market’s trends, needs, and desires. Consumers may feel loyal to you after a few good experiences in your early days, but you can’t expect their tastes and preferences to remain the same forever. A virtual assistant service can be tremendously beneficial in this aspect by taking some of the market research responsibility off the rest of your team’s shoulders and streamlining market research during market upheavals and other developing trends.

Market Research Grows Your Business

As you research your ideal customer types, the best ways to engage with your target customers and develop your strategy for long-term customer retention, you will likely find new ways to improve customer experiences and reach new customers. Hiring a virtual assistant can be tremendously beneficial in this regard; while you work on the major objectives for your business strategy, you could assign your virtual assistant to follow up on potential leads, research new markets for future expansion, and basically keep a running market research strategy going behind the scenes.

Developing Your Market Research Strategy

Every company has different goals and core values. The goal of conducting market research is to identify customers who will resonate the strongest with your core values and find your products and services valuable to their lives. Build an effective market research strategy so you can establish a strong brand identity your customers will trust.

Define Clear Objectives

Any effective market research strategy should have clear goals to guide the research process and keep the team focused. Start by assessing your current market reach and think of ways to grow. For example, if your business is looking to break into new consumer markets in Latin America, target the countries you want to focus on the most and start building a plan to connect with those customers. If this is a new territory for your business, a marketing virtual assistant from Virtual Latinos can streamline the market research process with bilingual customer service and communications.

Identify Your Target Customers

Once you’ve identified your geographic targets, start thinking of the types of customers who would resonate most with your brand, your products, and your services. Develop customer profiles that act as personas for honing your marketing strategy. For example, if your business caters to different age groups, you could develop specialized marketing campaigns that appeal to your different customer demographics. A virtual personal assistant could be a fantastic addition to your team to help with online market research remotely.

Track Customer Engagement Over Time

Construct a mapped buyer’s journey for your target customers. Every customer goes through a journey or process with a brand for virtually every purpose. Map out the interactions you hope to have with your clients, from capturing leads to converting occasional customers into dedicated buyers.

Find Reliable Help with Market Research with a New Virtual Assistant

Marketing is an ongoing process for any business, and while many small business owners think that marketing is the stuff of large corporations, this is not the case. Small business owners can see tremendous growth and increasing success overtime when they devote appropriate resources to market research. An affordable virtual assistant service can be a tremendous asset for any small business struggling with market research.

Virtual Latinos coordinates virtual personal assistant services for countless businesses across the country, providing bilingual customer service experts, marketing professionals, and administrative support professionals to small businesses at affordable rates. Contact Virtual Latinos today to learn more about the benefits of hiring a virtual assistant to assist with market research for your small business.

5 Ways a Latino Virtual Assistant Can Boost Your Online Marketing Strategy

Hiring

Increase your brand’s online presence by hiring an effective virtual Latino marketing assistant!

Marketing strategy is a crucial component in gaining an edge over your competitors. Although eCommerce owners might not have the time to create and execute an extensive marketing strategy, a Latino virtual assistant with marketing experience does. Hire a virtual assistant to address the areas of content marketing that your brand may be lacking.

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Five Reasons to Work With a Latino Virtual Marketer to Grow Your Business

Hiring, Tips & How To's

Choose a Latino Virtual Assistant for Your Marketing Needs!

Affordable, Trustworthy, and Educated

Virtual marketers provide unmatched flexibility, affordability, and high work quality. You can see incredible returns on your investment when you hire one of these workers, especially when you opt for a Latino virtual marketer. Not only will you have the edge over your competition, but you will enjoy greater cultural compatibility and flexibility when you opt for a Latino virtual marketer!

What Are Latino Virtual Marketers & Why Should You Hire Them?

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