Improve your Workflow Archives - Virtual Latinos

3 Tips For Productively Managing Your Remote Team!

Tips & How To's

Leverage These 3 Tips for Managing Your Remote Team

Remote work is more than just a fad. As the COVID pandemic continues to sweep the globe, many experts predict that remote and virtual work will only increase in popularity, even after workers are allowed to return to the office. Employers are increasingly discovering that remote teams are often more productive. However, effective management of these teams is essential. To make the most of your virtual assistant(s), we recommend applying the following tips to effectively manage your remote teams:

1. Schedule Regular Check-Ins

There are a few different ways to check in with your remote virtual assistant, even if they’re located in Peru. Several tools can help you communicate readily with your virtual assistant, such as Slack, email, and phone. However, face-to-face interactions can also be helpful. We like tools like Google Team Hangouts and Zoom. Virtual check-ins:

  • Lead to more effective troubleshooting. When you and a virtual assistant are tackling a business task, problem-solving is much more effective face to face compared to email.
  • Create better non-verbal understanding. While Slack can be an effective form of communication, it can also be impersonal. Video platforms like Zoom can help you connect better with your virtual assistant, even if they’re located in Honduras.

Regular communication over multiple channels is essential to make sure your team is meeting your expectations. Even the best virtual assistant will benefit from direction and dialogue. Making your expectations known and tracking progress is crucial to the success of your remote team.

2. Have Measurable Objectives and Outcomes

To help your team stay on track and manage your own expectations, work to create measurable outcomes and objectives for your virtual assistant. For example, if your virtual assistant primarily helps with marketing, identify time-phased targets that they should be meeting (for example, gaining X more social media followers). Set your dedicated virtual assistant up for success by clearly delineating the tasks they are responsible for, why they are important, and make sure they understand how you will measure success. Define the scope of each task, desired deliverables, and the timeline for completing each task. This will help you all keep on track, even if you are working hundreds of miles apart.

At the same time, it’s also crucial to avoid micromanaging. It’s not possible to manage every aspect of your remote team’s work, and less stress is likely one of the reasons you hired a dedicated virtual assistant in the first place! Don’t focus on things like hours worked or online time. Focusing on outcomes and deliverables can help you manage the success of your virtual assistant and identify new tasks as necessary.

Step 3: Assure The Right Fit

Not everyone can work remotely with success. As such, it is essential to ensure that you have the right person for the tasks you are looking to fulfill. The best virtual assistant:

  • Has the ability to prioritize
  • Can readily adapt to new tasks and environments
  • Is collaborative
  • Communicates well
  • Is independent and self-motivated
  • Has superb organization
  • Is reliable
  • Has a result-oriented mindset, and;
  • A strong work ethic.

To succeed in a virtual environment, it is also essential for a virtual assistant to be tech-savvy. Remote work technology is rapidly evolving, and your business may also rely on proprietary applications, customer relationship management software, and website software. It is essential to find a virtual assistant who, even if they don’t have relevant certifications, is open to learning about new ways of working. To discover these qualifications when hiring a virtual assistant, try holding interviews over multiple channels like email, Zoom, or Slack. Using a multitude of methods can help pinpoint a virtual assistant’s skills. Email, for example, can test their writing ability and responsiveness, while video chatting can determine a candidate’s level of non-verbal communication and cultural fit with your needs.

Find The Perfect Remote Worker With Virtual Latinos

Remote workers are productive and help you run your business more effectively. Whether you are looking for someone to take on general administrative tasks for a specialized assistant to help with marketing or sales or need help with payroll, we have an assistant who can help. Using our Virtual Latino directory, you can browse by certification, location, and more. Our virtual assistant agency can also help you find the perfect candidate for your needs. Our virtual assistants are located all over South and Central America, including countries like Peru, Mexico, Venezuela, El Salvador, and more. To learn more about the services we offer, please contact us or read about our process.

Benefits Start-ups and Entrepreneurs Can Enjoy With a VA

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Why Hire a VA – Benefits for Start-Ups and Entrepreneurs

Budding small business owners have a lot on their plate and often manage every aspect of their business. If there is one area in which entrepreneurs and solopreneurs struggle, it is with the delegation of tasks and hiring of staff. With business constantly in flux, it can be difficult to know when to hire someone to take on a new role. When your business is still growing, scalability is essential, which is why more new small businesses are turning to virtual assistants.

What Is a Virtual Assistant?

A virtual assistant, or VA, is an external “hire” that can take on as few or as many business tasks as you require. Some hire VAs as independent contractors or freelancers, but business owners are increasingly turning to virtual assistant agencies for their hiring needs. With an agency, you pay a membership fee and have access to a database of fully vetted, experienced talent. If you don’t want to go through the hiring process yourself, an agency can help you find the perfect fit for your business.

As remote work increases in the United States and around the world, so does the popularity of virtual assistance. Entrepreneurs, in particular, can stand to save time and money with a virtual assistant. Find the help they need with a virtual assistance agency.

Benefits of Hiring a Virtual Assistant

A recent study found that, compared to hiring a full time employee with benefits, a virtual assistant can save entrepreneurs almost 80% on operating costs each year. The reasoning behind this is simple:

  • VAs are responsible for all their own operating costs, such as their workspace, equipment, and internet subscription.
  • VAs are scalable. You can hire them temporarily when you need their services or adjust hours per week based on demand.
  • Save money on training, recruitment, and retention. Hire a virtual assistant based on the skillset that you require. Also, hiring near-shore represents lower costs than hiring US-based VA’s

What Can a Virtual Assistant Do For Your Small Business?

A virtual assistant can help you tackle any business task, based on the skillset that you require. Some small business owners hire a dedicated virtual assistant to manage one aspect of their business, such as social media management or project management. Others hire VAs to take over repetitive or general business tasks such as stock tracking, order fulfillment, or customer service. Hiring a virtual assistant is not only scalable but means you are able to fulfill any task that you require. When you hire a virtual assistant through an agency, you have a hassle-free recruitment process, the agency helps you find and interview top applicants for you to decide which is the best fit for your business.

Ways a Virtual Assistant Can Help You Free Up Time In Your Workday

An affordable virtual assistant can not only help save your business money, but it can also free up more hours in your workday, allowing you to focus on innovation. Use a virtual assistant:

  • To collect data. Your customer relationship management (CRM) software, social media channels, and email produces a lot of data that can lead to insight about your customers. Your VA can help identify trends through data collection that helps your business thrive.
  • To manage your inbox. Answering emails 24/7 can be exhausting, especially when your business is in its infancy. Put a VA to the task of answering email inquiries on your behalf, while sending high importance or sensitive inquiries for your personal review.
  • To manage your calendar. Networking is essential for any new business owner. A virtual assistant can help you identify and enroll in networking activities and manage your itinerary along the way, from airfare and hotel to recommended restaurants.
  • To take over your social media. A consistent social media presence is essential to your business success, and a virtual assistant can help craft posts and bulk schedule their publication. Be sure to find a virtual assistant with specific experience with social media, content creation, and other relevant skills.
  • Creating newsletters or other forms of content creation. A virtual personal assistant can help you craft content for your email subscribers or even send out handwritten holiday cards.

Find a VA to Help Your Business

The point of a virtual assistant is to free up time in your workday. Hiring help virtually can be completely scalable and affordable – a must for budding businesses. If you are looking to expand your business but don’t want to commit to a full time hire, a virtual assistant can be the perfect solution. Find your perfect virtual assistant by skill set, certification, or any other qualifications you require. Going through an agency helps ensure that you have fully vetted, qualified talent whenever you need it. Our virtual assistants are fully trained, vetted, and ready to help from locations like Ecuador, Guatemala and the rest for Latin America. To learn more about how Virtual Latinos can help your business grow, contact us.

Why Do Latino Professionals Choose to Work as Virtual Assistants?

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Why Being a Latino Virtual Assistant Is So Sought After in Latin America, and Why The Hiring Rates Are So High

Virtual assistants in Latin America are on the rise – and for good reason. As more and more people turn to work remotely, it should come as no surprise that this trend is swelling throughout Latin America, as well. Working in relative geographic and cultural proximity to the United States, Latino virtual assistants already have a leg up on virtual assistants from overseas; they already know how to navigate adeptly between languages and cultures.

What are some other reasons professionals in Latin America are choosing work as virtual assistants for US-based companies?

  1. Pay scales in the United States are much higher than those found throughout most of Latin America. This means, for example, that a college graduate located in Quito, Ecuador can make up to 300% more than they would in-country. Working remotely is simply a smart professional decision for many.
  2. Working remotely saves time, every day, by cutting down on daily commutes. In congested cities across the world, commuting can take hours out of a day. Imagine having to navigate traffic in a city of 22 million people, like Mexico City. It makes sense that so many would opt-out of this in favor of working remotely.
  3. Being paid in US dollars means that their income’s currency is stable and won’t fluctuate as much in value. Rapid inflation and currency devaluation in parts of Latin America are real issues for many. If you could choose a paycheck in the more stable USD, rather than in Venezuelan bolivars, wouldn’t you? Again, it’s the smart choice.
  4. Being a virtual assistant allows for an opportunity to use their English skills on a daily basis and to develop professional contacts in the US.
  5. Professionals working remotely also get the added benefit of being able to provide more stability for their families and spend more quality time together as they’ve cut out lengthy daily commutes.
  6. Latino professionals choose to work as virtual assistants for US-based companies because they are able to learn and develop new skills that are not always available in their home country. Examples include utilizing certain software programs, apps, and tools. It’s often a welcome challenge for Latino professionals to expand their knowledge.

How hiring a virtual assistant can ease your everyday business burdens

When you hire virtual assistants, you’re hiring a top-quality assistant whose literal job is to make yours easier. In essence, virtual assistants can help with anything in your business that can be done remotely. Every business’s needs are unique and a little different, but the scope of things a virtual assistant can do for you are wide and adaptable to your specific needs.

Consider some of what they can do for you:

  • Virtual assistants can answer client calls and respond to questions the clients may have. They can also act as a receptionist, making sure you get only the most important calls. This ensures your time is used more efficiently, as you won’t be dealing with simple questions like business hours or whether you have a certain product in stock.
  • Virtual assistants can make any outgoing calls you need placing to current clients or to potential customers who may require your services. They can confirm appointments, place orders, or even organize catering over the phone.
  • Managing social media posts, comments, and questions are tasks that most small business owners realize takes a lot of time and energy. Rather than have an in-house staff member (or yourself) glued to social media seven days a week, a virtual assistant can easily manage those tasks for you remotely at a fraction of the cost of hiring an in-house team.
  • Virtual assistants can take over the logistics of scheduling and appointment booking. This leaves you more time to focus on your services themselves. Many small business owners know how much of a major time-sink these necessary activities can be, sometimes occupying hours within a single day.
  • If you hire a virtual assistant, they can also relieve you of the burden of sending out and responding to emails. This could include handling invoices, receipts, sending out your digital newsletters, or responding to any customer inquiries that may arrive in your inbox.
  • A virtual assistant can also compile research for you, whether that be general market research, competitor research, or anything else.
  • Hiring a virtual assistant also means never having to conduct website maintenance yourself again. Whether or not you’re tech-savvy, simple website updates shouldn’t be occupying your or your in-house staff’s time. Let a virtual assistant take care of that for you.
  • A virtual assistant can also easily manage projects and help coordinate the many moving parts and people that go into each one. Remote team coordination is just one of the many things a virtual assistant can do.
  • Most digital assistants are also well-versed in digital marketing, and a high proportion of them have university degrees in that area. Let an experienced professional take this off your marketing team’s plate for a reasonable rate.

Virtual Latinos is the first and leading virtual assistant company dedicated to offering hand-picked virtual assistants from Latin America. Let us help you connect with a professional virtual assistant today.

Here’s How the Bookkeeping Industry Can Benefit From Latin American Values

Tips & How To's

Why You Should Leave Your Bookkeeping to Virtual Assistants from Latin America

Most businesses and non-profits, whether large or small, would benefit from outsourcing their regular bookkeeping tasks to a dedicated virtual assistant. Bookkeeping is just one of the many reasons that people hire virtual assistants these days, and those numbers are only growing as more and more remote work is being done around the globe. In fact, Latino virtual assistants are especially poised to assist you with your business’ daily needs, bookkeeping, or otherwise. Shared values between the United States and Latin America make the partnership easy, efficient, and natural.

How a Latino Virtual Assistant Can Help With Your Bookkeeping

Here are just some examples of what a virtual assistant can help you with:

  • Payroll. Imagine being able to pass the administrative work of doing payroll off to a virtual assistant each week. A virtual assistant can handle payroll for you, freeing up hours of time, on a regular and on-going basis.
  • Invoicing. Gone are the days when small business owners have to do all their own invoicing. Virtual assistants are experienced in many bookkeeping skills and can even help you to automate your invoicing process.
  • Data Entry. Financials are important to keep organized, and a virtual assistant can help you do just that by helping with a variety of data collating and data entry of any kind.
  • Management of accounts payable and accounts receivable. A bookkeeping dedicated virtual assistant can easily manage these important accounts for you remotely.
  • Organization of tax documents. Take the stress out of taxes when you hire virtual assistants who can get all your tax documents organized and categorized for you ahead of time.
  • Budgeting. A virtual assistant can not only help you to establish a budget but help you stay within it, on a regular basis. This saves you not only time but money, too.
  • Inventory. Virtual assistants can help you to analyze your inventory to help you better track it.

The hand-picked virtual assistants that we connect our clients with at Virtual Latinos can provide you with administrative support for most of your bookkeeping needs and a whole lot more. Our virtual assistants share many of the same values and understanding as to the US-based businesses they work with, which makes them especially qualified to assist you in operating and growing your business or brand.

Here are the top 5 values that Latino virtual assistants can bring to your business:

  1. Our professional virtual assistant team is entirely bilingual, meaning they can better engage with a wider range of personnel you may staff, in addition to increasing the potential clientele you can reach. Imagine being able to engage with a whole new demographic. A virtual assistant from Latin America can help you achieve that.
  2. The US and Latin America share a lot of the same core values in business, education, and culture. Our bi-cultural virtual assistants understand the culture of the US much better than any of their overseas virtual assistant counterparts. This means less time with onboarding, among many other tasks, which ultimately keeps things moving along at a more efficient pace for all parties involved. Furthermore, 90% of our virtual assistants have university degrees, making them among the most qualified in the world.
  3. Virtual assistants working remotely from Latin America are generally in the same time zone as your business, which offshore virtual assistants can’t offer. Coordinating with virtual assistants working remotely from Ecuador, El Salvador, or Mexico is simple. This also means that Latino virtual assistants will always be available during your business’ normal hours of operation to handle any daily issues that may arise along the way.
  4. Many of the pre-vetted virtual assistants that we partner with at Virtual Latinos have spent a significant amount of time in the US. This means that they understand, firsthand, the nuances of American English, how business is typically conducted, and the particulars of everyday life. Our virtual assistants have experience, not just theory backing their skills.
  5. In addition to bookkeeping, our virtual assistants can provide you with bilingual services in digital marketing, content creation, social media platform management, reception, booking, and scheduling, among many other administrative tasks. Virtual Latinos can help you expand your business or brand’s reach in ways you may have not even yet considered.

Virtual Latinos is the leader among virtual assistant companies. Virtual Latinos is the first virtual assistant company dedicated to Latinos, and can find you the assistance you need to do business more smoothly in the new and changing global economy. Our virtual assistants can also help you do that in more than one language. Contact us today to invest in a virtual assistant for your brand.

The Growing Trend of Telehealth Options and How a Virtual Assistant Can Improve Your Healthcare Clinic Outcomes

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How Hiring Virtual Assistants from Latin America Can Help Grow Your US-based Healthcare Business

Now more than ever, we see how global healthcare affects us all. Technology has brought us to the point where even doctors telecommute into patients’ exam rooms and emergency room beds. Imagine being a stroke victim in a rural area, with no on-call neurologists for 300 miles. A doctor can now teleconference directly into your room from a major city to help with your diagnosis and treatment. Patients are more than willing and able to accept this level of care from their doctors. Why shouldn’t we be utilizing virtual assistants just as much, if not more, for much less dire circumstances in health care?

All market reports seem to suggest that the need for virtual assistants in global healthcare is strong and only growing stronger, with extreme growth expected between now and 2028, particularly in the healthcare industries within the United States. Furthermore, with over 40 million Spanish speakers in the U.S., the demand for bilingual services is high and also only growing.

Here are some other trends we’ve identified suggesting the need for global healthcare offices to hire virtual assistants:

  • Multilingual support in health care tools for virtual assistants is increasingly necessary and relevant.
  • There is an increased focus on the development and implementation of conversational virtual assistant tools for ease of communication.
  • The demand for technologically-advanced solutions to our healthcare needs and issues is high.

All these trends indicate that hiring a virtual assistant, particularly in the healthcare field, is not only a smart move, but a prudent investment for health care businesses in the United States.

Benefits of Working with Virtual Latinos

There are many benefits of investing in Latino virtual assistants to improve the outcomes of your burgeoning telehealth clinic or one you plan to start. Here are a few to consider.

Bilingual, Multi-cultural Support for Your Service

All our virtual assistants are bilingual and multi-cultural. This means that our virtual assistants are uniquely qualified to translate among those realms – between patients and their doctors and nurses – who may not all have grown up within the same language or culture or may not talk about their health problems in the same way. This also has an overwhelmingly positive effect for your business, in terms of serving communities that have been historically underserved and misunderstood, which is enormous. It’s also just good business; you are able to reach that many more clients, effectively, organically growing your office.

General Administrative Support

Virtual assistants can do anything a person behind a computer in your physical office can do, without taking up space or resources. They can audit patient charts, establish new medical records, and even do digital intake. These are truly good effort and time-saving procedures to have in place, virtually. Having a virtual assistant who can do this, and in more than one language, only makes it a better investment.

Marketing Tasks and Announcements for your Healthcare Business

Most healthcare workers are concerned with just that: healthcare. There is no reason for most to know how to deal with marketing, promotions, or available services. This is one of the places that a virtual assistant can step in to promote your services. Trust our team to handle marketing. Virtual assistants can grow your business while you care for patients. Updating social media and other content creation are tasks that can be achieved from almost any location in the world.

Phone services

Virtual assistants can always answer the phones for you, in both English and Spanish, to schedule appointments, answer questions, and discuss patient options. Anything your offices do over the phone, can be done via your virtual assistant. marketing virtual assistant

Leverage the Benefits of a Latino Virtual Assistant for Your Healthcare Business

Investing in a virtual assistant from Latin America for any business will open many doors, but that is particularly true for those in the healthcare industry and considering the current state of medical care. A Latino virtual assistant can streamline your daily tasks more efficiently and can open up your healthcare clinic to a greater population. Grow your healthcare business by simply including more options.

Grow Your Telehealth Business With a Latino Virtual Assistant Today

If your healthcare business needs some backup with the constancy of new patients in the present medical environment, get help and grow your business by investing in a Latino virtual assistant. Contact Virtual Latinos today to hire a dedicated virtual assistant for your global healthcare business – whether telehealth continues to be a norm for your business or just a temporary solution to the pandemic that is affecting all our lives, a virtual assistant can improve patient outcomes while growing your base. All our Latino virtual assistants are hand-picked, bilingual, and fluent in English and Spanish. Over 90% have completed a 4-year college degree, which allows us to boast that we have the top virtual assistant services available at Virtual Latinos.

10 Accounting Tasks to outsource to a Virtual Assistant

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It’s a common scenario in the small business world: The owner and staff become overwhelmed with the number of accounting tasks to be accomplished every day. Between managing cash flow, analyzing business finances, prepping for tax season, reconciling the books, and preparing for the unforeseen, there’s much accounting work to be handled—and it can quickly become overwhelming.

The truth is that this type of busy work can eventually hold your business back from accepting new clients and focusing on more important work that could bring revenue. Many companies have discovered that outsourcing accounting work to a top virtual assistant service is a cost-effective and efficient way to overcome this common obstacle.

What Are the Most Common Accounting Tasks?

Your business probably requires the completion of various daily or weekly accounting tasks to cover the many different responsibilities involved in making your company a success. You may have someone supervising your systems and analyzing information. Another employee may spend most of their day preparing statements and organizing invoices. Someone else may oversee analyzing your payroll and account books, ensuring that your online systems are accurate and secure.

All of these jobs take up valuable work hours that you could put to better use. This is where a virtual personal assistant can help.

How Can a Virtual Assistant Help?

Entrepreneurs and small business owners around the nation are finding these 10 bookkeeping duties easy to outsource to virtual assistant companies, and that doing so is economically beneficial to their businesses. Consider using a virtual assistant to ease the burden of responsibilities such as:

  1. Processing Accounts Payable. Vendor bills and invoices can pile up quickly. Keeping on top of them is essential to maintaining your reputation and keeping your business running smoothly. Hiring a virtual assistant can take this task off your hands and make sure your accounts are always organized and paid.
  2. Processing Accounts Receivable. Receiving payment from your clients is clearly a necessary duty that must be completed on time. Virtual assistants use your accounting and bookkeeping software to make sure your invoices are paid and coordinated with your financial statements.
  3. Reconciling Credit Cards and Bank Statements. Reconciling your financial records and business bank accounts is a delicate process that is essential in your bookkeeping procedures. A virtual assistant can help you to avoid any discrepancies and keep your accounts in the black.
  4. Double Checking the Accuracy of Others’ Calculations. Working with numbers is unavoidable for most of your employees at some point in their workday. Virtual assistants can go over any calculations your staff has performed to check for any small errors that could lead to large problems in the future.
  5. Payroll Management. Accuracy in processing payroll for your company is a must if you want to keep your staff happy and your books accurate. A virtual assistant can remove the worry of accurate payroll accounting and handle it on time and as needed.
  6. Paying Bills. Most businesses have overhead required to maintain operations. Paying company bills on time and in full is another tedious accounting responsibility that a virtual assistant can handle for you with ease.
  7. Preparing Financial Statements. Financial statements such as balance sheets, trial balances, and profit/loss statements are critical records to ensure your company operates at its optimal potential. A personal virtual assistant will create and archive these records for you, so they are ready for your analysis and use at any time.
  8. Numerical Data Recording. All the numbers involved in your business endeavors can seem like an enormous obstacle to track. A virtual assistant can compute, classify, and record this data and provide it to you in an easy-to-work-with format that benefits your company and eases your mind.
  9. Double-checking Transactions. With the flow of company funds out to vendors, bills, and company payroll, and into the company as revenue from the services you provide, there are bound to be occasional minor errors. A responsible virtual assistant can check and verify all the transactions your company makes to ensure accuracy and avoid any problems that could arise due to human error.
  10. Reconciling Vendor and Client Statements. Keeping track of your paid and unpaid balances, and those which are owed to you, can be easy and stress-free with a virtual assistant. A trustworthy virtual assistant can remove the worry of maintaining your reputation among vendors and collecting from your clients.

Consider Virtual Latinos: Your Connection to an Accounting Virtual Assistant

Your business can benefit from outsourcing these accounting tasks to a Virtual Latinos virtual assistant with accounting experience. Start your business on the road to greater financial success through more efficiency today. Contact Virtual Latinos to discover the steps to making this possibility a reality for your company.

Virtual Latinos: The Best, Most Affordable Virtual Assistants in the US Time Zones

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Hiring a virtual assistant can be a great choice for any small business owner, but the process of finding the right virtual assistant can be incredibly challenging. Many small business owners have struggled with bad virtual assistants due to various issues. Typically, these conflicts come down to the quality of services provided in proportion to the cost of securing those services. Many virtual assistant services simply do not provide the results small business owners expect, leading to excessive expense and serious frustrations.

When hiring a virtual assistant, business owners should carefully weigh the value of the services provided by the assistant with the cost of securing the assistant’s services. It’s also vital to consider future growth and how the virtual assistant can help small businesses succeed in the future. One small business owner ran the gauntlet of different virtual assistant services, ultimately discovering that Latino virtual assistants offer incredible value and long-term benefits that virtual assistants from America and the Philippines simply cannot match. This small business owner who invested in an American virtual assistant agency quickly discovered that the value of the services provided did not justify the high price point, and hiring this company ultimately hurt the small business’s profitability.

Common Problems With Virtual Assistants in America and the Philippines

When a small business owner chooses to invest in a virtual personal assistant, they should weigh available options for virtual assistant services carefully. Many American-based virtual assistant solutions offer decent quality work but charge very high price points. They do this because they focus on providing convenient outsourcing rather than offering true partnered service providers that want to see clients grow their businesses.

Many companies outsource their virtual assistants from overseas. The small business owner who struggled with the American agency then turned to a company in the Philippines but encountered a host of new problems. While the virtual assistant agency in the Philippines offered a much more attractive price point than the American agency, the small business owner quickly realized that the virtual assistants from the Philippines did not possess a strong understanding of North American business practices nor complete fluency in the English language. Additionally, the virtual assistant based in the Philippines worked in a vastly different time zone, resulting in many scheduling conflicts. Ultimately, these drawbacks resulted in lost productivity and cost the small business owner about as much as the more expensive American virtual assistant agency.

When a small business owner needs top virtual assistant services, it can seem challenging to find the right balance of value and price. The small business owner soon learned that where the American and Filipino virtual assistant agencies failed, a Latino virtual assistant agency could succeed.

Benefits of Working With Latino Virtual Assistants

Small businesses have a tremendous opportunity to break into international markets with the right support. The small business owner who struggled with American virtual assistants and the agency based in the Philippines eventually discovered that Latino virtual assistants offer an incredible value, balancing expert-level assistant services with an attractive price point and a host of additional advantages.

Working with a Latino virtual assistant means unfettered access to a dedicated virtual assistant accustomed to working in North American time zones. There was no need to worry about scheduling conflicts common with the agency in the Philippines, and the Latino virtual assistant provided easier access to Latin American markets like Mexico, Ecuador, and Costa Rica. The Latino virtual assistant was fluent in English and Spanish, making translation and coordination between different business partners and customers across both continents faster and more reliable.

Why Choose Virtual Latinos?

Latino virtual assistants from Virtual Latinos offer unbeatable quality. It is essential for any business owner to keep expenses as minimal as possible, but the stress of handling every day-to-day responsibility can eventually cut into productivity and profitability. The cost of hiring a Virtual Latinos virtual assistant easily pays for itself thanks to the unmatched level of value Virtual Latinos offers.

A small business owner can expand to new markets with greater confidence, reach a wider customer base thanks to Virtual Latinos’ expertise in dealing with both the American and Latin American business markets, and avoid the excess expense of hiring American virtual assistant agencies and other hassles that typically come with outsourcing assistant services overseas.
Hiring a virtual assistant for small businesses through Virtual Latinos is a cost-effective option that can streamline business operations, open the door to new markets, and increase a small business’s profitability in several ways. Contact Virtual Latinos today to learn more about the benefits of hiring a Latino virtual assistant.

Your Small Business Market Research Guide

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Market Research 101: Understand what your customers really desire

Many small business owners have countless things to worry about on any given day. Things like marketing and customer relationship management to often fall by the wayside to make way for pressing concerns like maintaining a stable inventory and employee retention. However, market research is a crucial component of any business’s success.

How Does Market Research Help Small Businesses?

Small business owners who devote time to market research in the earliest stages of forming their companies tend to see the greatest success over time. A small business may have a stellar product and employees ready to provide fantastic customer experiences, but these assets are only valuable if the company can reach its target audience. Market research is about much more than just identifying your ideal customers, however.

Improve Customer Experiences

When you take time to get to know your target consumer base, you can offer them better experiences than your competitors. For example, have you considered expanding your product and service offerings to customers outside the United States, such as the Latin American or South American markets? A small business virtual assistant could help you provide customers in Mexico, Costa Rica, Ecuador, or any other country in Latin America with much better experiences thanks to bilingual customer service. Once you research your market base, you can cater to their lifestyles and preferences more effectively.

Set Yourself Up for Future Success 

Market research helps you develop effective strategies for serving your target customers that can carry your business for years to come. Starting your small business strong with effective customer communication and top-notch service cultivates brand loyalty. The customers who have great experiences with you in the early days of your company thanks to market research are likely to keep returning to you in the future.

Market Research Keeps You in Touch

Improved customer retention rates are an undeniable benefit of conducting thorough market research for any company. However, effective research strategies also help brands stay in touch with their market’s trends, needs, and desires. Consumers may feel loyal to you after a few good experiences in your early days, but you can’t expect their tastes and preferences to remain the same forever. A virtual assistant service can be tremendously beneficial in this aspect by taking some of the market research responsibility off the rest of your team’s shoulders and streamlining market research during market upheavals and other developing trends.

Market Research Grows Your Business

As you research your ideal customer types, the best ways to engage with your target customers and develop your strategy for long-term customer retention, you will likely find new ways to improve customer experiences and reach new customers. Hiring a virtual assistant can be tremendously beneficial in this regard; while you work on the major objectives for your business strategy, you could assign your virtual assistant to follow up on potential leads, research new markets for future expansion, and basically keep a running market research strategy going behind the scenes.

Developing Your Market Research Strategy

Every company has different goals and core values. The goal of conducting market research is to identify customers who will resonate the strongest with your core values and find your products and services valuable to their lives. Build an effective market research strategy so you can establish a strong brand identity your customers will trust.

Define Clear Objectives

Any effective market research strategy should have clear goals to guide the research process and keep the team focused. Start by assessing your current market reach and think of ways to grow. For example, if your business is looking to break into new consumer markets in Latin America, target the countries you want to focus on the most and start building a plan to connect with those customers. If this is a new territory for your business, a marketing virtual assistant from Virtual Latinos can streamline the market research process with bilingual customer service and communications.

Identify Your Target Customers

Once you’ve identified your geographic targets, start thinking of the types of customers who would resonate most with your brand, your products, and your services. Develop customer profiles that act as personas for honing your marketing strategy. For example, if your business caters to different age groups, you could develop specialized marketing campaigns that appeal to your different customer demographics. A virtual personal assistant could be a fantastic addition to your team to help with online market research remotely.

Track Customer Engagement Over Time

Construct a mapped buyer’s journey for your target customers. Every customer goes through a journey or process with a brand for virtually every purpose. Map out the interactions you hope to have with your clients, from capturing leads to converting occasional customers into dedicated buyers.

Find Reliable Help with Market Research with a New Virtual Assistant

Marketing is an ongoing process for any business, and while many small business owners think that marketing is the stuff of large corporations, this is not the case. Small business owners can see tremendous growth and increasing success overtime when they devote appropriate resources to market research. An affordable virtual assistant service can be a tremendous asset for any small business struggling with market research.

Virtual Latinos coordinates virtual personal assistant services for countless businesses across the country, providing bilingual customer service experts, marketing professionals, and administrative support professionals to small businesses at affordable rates. Contact Virtual Latinos today to learn more about the benefits of hiring a virtual assistant to assist with market research for your small business.

Improve your Workflow: 11 Tasks you should outsource to a virtual assistant

Tips & How To's

Should I outsource to a virtual assistant?  (Commonly also referred to as just a “VA”)

Why not?

If you want to save more time and money, then you should consider hiring a virtual assistant. A virtual assistant can save you lots of time and help you increase your productivity.

Since virtual assistants work remotely, there’s no overhead cost and they’re focused on helping businesses like yours to get more done.

Research by ValueWalk shows that remote workers are more productive because they have a better control of their time and spend less time traveling to the office.

Harvard Business Review conducted a study which confirmed that a home-based call center staff finished 13.5% more calls compared to those who worked at their office.

 Improve your Workflow: 11 Tasks you should outsource to a virtual assistant

Note: A Call center staff isn’t necessarily a virtual assistant but they can work from home as a VA.

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