Virtual Latinos, Author at Virtual Latinos

Breaking Barriers: Reaching Out to Latin America for a Profitable Business

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The stew is ready, and it is time to dig in: Latin American business opportunities are growing, and the best time to act is now. After a six-year downturn, Latin America is showing signs not only of recovering but also of soon thriving, but what does that mean for American businesses?

It means expansion, partnerships, new markets, and all manner of new goods and services, but the real benefit is in the very people that inhabit the southern part of the continent. Skilled workers ready to be a part of a growing business, prepared to assist you when and where it matters. Let’s talk about it, shall we?

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Keeping Pace: 5 Reasons a Virtual Assistant Is More Important Than Ever

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As much as you want to do it all, you simply cannot. As a business owner, you will need help at some point. Finding the right person to help you run your business is no easy process but in today’s day and age, it is surely easier than it ever has been. Because technology has allowed for such advancements that let us communicate with individuals sometimes on the other side of the world, the time is now to hire a virtual assistant for your business. Let us tell you why.

Running a Business

It would seem unnecessary for us to explain to you how to run a business, much less your business, so we’d rather sympathize with you. We understand that businesses are ceaseless machines that create as much profit as they do stress, from contracts to payroll, everything can be difficult to balance. Top virtual assistant services from Mexico, Colombia, Costa Rica, or elsewhere in Latin America have become an ace for many businesses looking to succeed.

Remote Virtual Assistants

You can communicate with anyone in the world in just a matter of minutes now, so when sourcing workers, you are probably wondering where to look. Latin America has become a top choice for businesses looking for reliable individuals who have a strong desire to work and have the skills to perform. Latin America has a high cultural affinity with the United States and this gives it a leg up on the competition. Below are five upsides of having a virtual assistant:

1. They Provide Organization

Simple enough, right? Not really, organizing can be a daunting task that keeps on getting postponed. Organization comes down to prioritizing and delegating properly, having the peace of mind that the work is getting done each day requires the right person to deliver it. Many business owners say that staying organized is the master key to success. A virtual assistant, perhaps one versed in secretarial work, can be the answer. Organization in today’s fast-paced world is key to business success.

2. They Have the Skills

We do not doubt that you have the skills, but do those around you have the necessary skills to complete the job? If somebody is going to be helping you run your business side by side it is important that they are qualified in the field in which your business performs. Have you ever considered looking for talent outside of the United States? Talented workers from Latin America have the advantage of living and working in a work environment where digital technology is booming and remote work has become both a fulfilling and common way to build a career. That means that not only are these workers outfitted with incredibly useful language skills that help eliminate language barriers and improve your reach, but they’re also working in an industry that prides itself on being at the forefront of virtual assistance work and encourages its workers to consistently improve their knowledge and abilities in the area. Hiring a virtual assistant from Latin America has become an excellent option for business owners who need workers of a certain skill but have a hard time finding them in their surrounding areas. By selecting to work remotely with someone you open up vast opportunity.

3. They Embody Reliability

Being able to rely on an individual to deliver results day in and day out is crucial for any growing company. A person with a true desire to work for you becomes essential, and oftentimes these individuals can be found where you would least expect it. It is true that a business owner must get creative if he or she expects to find the right people for their business. Latin American youth are finding themselves today with better schooling than ever before (more affordable universities) but cannot say the same for business opportunities at home. Many are thrilled to work for an American company, and that excitement is reflected in their work, including, for example, helping boost a company’s marketing strategy online.

4. They Help a Business Grow

Depending on the role you assign a virtual assistant, he or she can help your business grow. You can set a virtual assistant to help with smaller tasks like answering phones or filing documents or you can task them with greater assignments like managing SEO on your page. That means that you, as the business owner, will have more time to dedicate to the important tasks that can’t be delegated. Instead of spending your time dealing with everyday tasks that are important, but that doesn’t necessarily require your undivided attention, you can leave those tasks in the hands of an experienced virtual assistant and focus your efforts on expanding and strengthening your business instead. The point is to build a lasting partnership with a skilled virtual assistant that is strategic and profitable for all.

5. They Are Timely

There simply has never been a better time to hire a virtual assistant for your company. Even back in 2015 when the trend seemed to be getting started there just simply weren’t as many tools available that allowed virtual assistants (and the businesses for which they worked) to take full advantage of their work. Today’s technology has made it easier than ever for people to collaborate, however, and offer virtual assistants many tools that help make their work with remote coworkers seamless. And since many businesses are already looking at how modern technology can help improve their productivity, it’s the perfect time to bring a virtual assistant on board.

 

 

At Virtual Latinos, we understand that you are looking for the most qualified individuals available and we are happy to provide them. Contact us today to inquire about our talent pool and allow our team of experts to point you in the right direction. A virtual assistant can be the difference your business has been searching for.

Virtual Growth: How Latin America Is Adapting to the Virtual Age

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It is no secret that despite great eagerness and strides over the last twenty years, Latin America is still lagging when it comes to their tech skillsets. Many young Latinos from South America are finding work in Mexico, the United States, and Canada. These Latinos are using the skills they learn there to start businesses in their home countries or find employment in American companies shaping the future. Lowering the skillset gap is a top priority in Latin America, read on to find out how they are going about it

Diagnosing the Problem

Before one can tackle an issue it must first diagnose it, and the issue is, as World Economic Forum unearthed, that more than 40% of Latin Americans are in a job that consists of moderate to heavy amounts of routine work. From factory to field workers, many Latin Americans find themselves working jobs that do not stimulate the mind or present new challenges each day. The statistic is alarming because that is nearly half of the Latin American workforce in the country.

Soldiers of Change

Many Latinos are looking to change the statistics by going in a different direction. Mexican, Honduran, Colombian, Chilean, and many more Latin Americans are taking the time to learn valuable skills, which include graphic design, SEO practices, digital marketing, software management, and so on. The skills that they are learning make them excellent candidates for work within the country or remotely as virtual assistants or marketers. By learning different programs, Latinos are opening the door for American companies to seek them out for wok.

Cultural Affinity

It is important to note that one of the many reasons that Latinos have an easier time opening the doors of change is their cultural affinity to the United States. Countries like Argentina, Peru, Colombia, and more are well versed in American customs; they understand the work ethic behind major corporations in the United States, and work toward meeting the standards. There is a deeply rooted desire in many Latinos to work for American companies that can offer greater financial rewards and recognition than they could find at home.

Technology Today

Why is a tech skillset so important today? Because the world is moving at a fast-pace and in order for businesses to compete, they need to be able to send out their message effectively, this all comes down to branding and digital marketing. Digital marketing and sales require that individuals know how to best broadcast a company’s message; this may mean social media skills, SEO knowledge, and excellent computer literacy.

Government Policies

Latin American governments are making strides to offer their inhabitants more opportunities to venture out and learn the skills they need. While the tech infrastructure may not always be there for aspiring techies to stay at home, governments are keen on providing the type of programs that can send talented individuals abroad. Forbes details here the story of a Colombian who made its way to Silicon Valley through a government program. Those governments which are cooperating are providing a fantastic service to those who wish to learn.

Latino Virtual Assistants

So as businesses are focused on increasing their brand awareness and governments are doing their best to provide the tools that citizens need, individuals who can assist American companies with their growth day in and day out are available virtually. Many Latinos with the right skillsets can help companies organize, strategize, and execute remotely. An affordable virtual assistant can make a big difference in the way that you choose to operate your business; he or she can be the help you sorely need.

Working Time Zones

For years companies had found themselves sourcing to countries like India and the Philippines, where the time zone difference greatly impacted the business. Latin America offers little to no time zone variations and therefore, ample opportunity to complete tasks on time and manage better. A dedicated virtual assistant can help you organize your tasks and keep things flowing as you work toward better branding your company and spreading the message.

Would it not be great to work alongside motivated individuals within your time zone? At Virtual Latinos, we believe so and are happy to see that governments are providing aspiring marketing virtual assistants with the tools they need to contact the employers they wish. Give us a call today at +1 (619) 317-1198 to hire virtual assistants that can help your company grow. Latin America is changing its face, and it is the time the world recognizes it.

Your Small Business Market Research Guide

Tips & How To's

Market Research 101: Understand what your customers really desire

Many small business owners have countless things to worry about on any given day. Things like marketing and customer relationship management to often fall by the wayside to make way for pressing concerns like maintaining a stable inventory and employee retention. However, market research is a crucial component of any business’s success.

How Does Market Research Help Small Businesses?

Small business owners who devote time to market research in the earliest stages of forming their companies tend to see the greatest success over time. A small business may have a stellar product and employees ready to provide fantastic customer experiences, but these assets are only valuable if the company can reach its target audience. Market research is about much more than just identifying your ideal customers, however.

Improve Customer Experiences

When you take time to get to know your target consumer base, you can offer them better experiences than your competitors. For example, have you considered expanding your product and service offerings to customers outside the United States, such as the Latin American or South American markets? A small business virtual assistant could help you provide customers in Mexico, Costa Rica, Ecuador, or any other country in Latin America with much better experiences thanks to bilingual customer service. Once you research your market base, you can cater to their lifestyles and preferences more effectively.

Set Yourself Up for Future Success 

Market research helps you develop effective strategies for serving your target customers that can carry your business for years to come. Starting your small business strong with effective customer communication and top-notch service cultivates brand loyalty. The customers who have great experiences with you in the early days of your company thanks to market research are likely to keep returning to you in the future.

Market Research Keeps You in Touch

Improved customer retention rates are an undeniable benefit of conducting thorough market research for any company. However, effective research strategies also help brands stay in touch with their market’s trends, needs, and desires. Consumers may feel loyal to you after a few good experiences in your early days, but you can’t expect their tastes and preferences to remain the same forever. A virtual assistant service can be tremendously beneficial in this aspect by taking some of the market research responsibility off the rest of your team’s shoulders and streamlining market research during market upheavals and other developing trends.

Market Research Grows Your Business

As you research your ideal customer types, the best ways to engage with your target customers and develop your strategy for long-term customer retention, you will likely find new ways to improve customer experiences and reach new customers. Hiring a virtual assistant can be tremendously beneficial in this regard; while you work on the major objectives for your business strategy, you could assign your virtual assistant to follow up on potential leads, research new markets for future expansion, and basically keep a running market research strategy going behind the scenes.

Developing Your Market Research Strategy

Every company has different goals and core values. The goal of conducting market research is to identify customers who will resonate the strongest with your core values and find your products and services valuable to their lives. Build an effective market research strategy so you can establish a strong brand identity your customers will trust.

Define Clear Objectives

Any effective market research strategy should have clear goals to guide the research process and keep the team focused. Start by assessing your current market reach and think of ways to grow. For example, if your business is looking to break into new consumer markets in Latin America, target the countries you want to focus on the most and start building a plan to connect with those customers. If this is a new territory for your business, a marketing virtual assistant from Virtual Latinos can streamline the market research process with bilingual customer service and communications.

Identify Your Target Customers

Once you’ve identified your geographic targets, start thinking of the types of customers who would resonate most with your brand, your products, and your services. Develop customer profiles that act as personas for honing your marketing strategy. For example, if your business caters to different age groups, you could develop specialized marketing campaigns that appeal to your different customer demographics. A virtual personal assistant could be a fantastic addition to your team to help with online market research remotely.

Track Customer Engagement Over Time

Construct a mapped buyer’s journey for your target customers. Every customer goes through a journey or process with a brand for virtually every purpose. Map out the interactions you hope to have with your clients, from capturing leads to converting occasional customers into dedicated buyers.

Find Reliable Help with Market Research with a New Virtual Assistant

Marketing is an ongoing process for any business, and while many small business owners think that marketing is the stuff of large corporations, this is not the case. Small business owners can see tremendous growth and increasing success overtime when they devote appropriate resources to market research. An affordable virtual assistant service can be a tremendous asset for any small business struggling with market research.

Virtual Latinos coordinates virtual personal assistant services for countless businesses across the country, providing bilingual customer service experts, marketing professionals, and administrative support professionals to small businesses at affordable rates. Contact Virtual Latinos today to learn more about the benefits of hiring a virtual assistant to assist with market research for your small business.

5 Latin American Industries and the Workers They Produce

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From 2013 to 2016 Latin American industries saw a big boost in their industries, including virtual personal assistants, injected primarily by the Obama administration. Since then many of them have been reaping the rewards and continuing their growth. The political tide has surely changed since but the sectors have remained strong for the most part. In this piece, we want to tell you of five Latin American industries, located in a variety of countries from Costa Rica to Chile, that are exporting talented workers helping American businesses grow.

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You’ve Hired a Virtual Assistant. Now What?

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Maximize productivity by taking full advantage of your new virtual assistant’s services.

If you recently hired or plan on hiring a virtual assistant in the near future, you should have a solid plan in place to make the most of the new investment. Your virtual assistant can positively impact your business in many ways, but only if you prepare accordingly and know how to take advantage of what your virtual assistant can offer.

Prepare to Delegate

The top benefit the best virtual assistants can provide is lightening the load when it comes to running the business. Many business owners recognize the value a virtual assistant can offer but fail to develop an actionable plan to bring the new assistant onboard effectively. Start making the most of your new virtual assistant by developing a list of everything you want your virtual assistant to handle.

Developing a Virtual Assistant Task Delegation List

Why did you decide to hire a virtual assistant in the first place? Do you need assistance fielding correspondence with vendors and business partners? Are administrative tasks like paperwork and everyday filing eating up too much of your time at work? Your task delegation list should include a list of everything you expect your new virtual assistant to handle remotely, such as:

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38 Digital Marketing Tasks Virtual Assistants Can Do to Grow your Business

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Utilizing a Latin American virtual assistant to complete tasks that you don’t have time to address is extremely beneficial when trying to grow your online business. Even the most effective eCommerce owner is susceptible to over-exhaustion, not being able to address every aspect of running a business on their own.

This can be stress-inducing and impact the quality of your content if you don’t address it properly. Sourcing certain tasks to virtual staff gives you time to complete your own tasks and ensure that all other tasks are completed effectively. A virtual assistant can provide this type of aid in numerous ways – 38 to be exact.

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4 Benefits of Hiring Mexican Virtual Assistants and Staff

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Reap the benefits of effective, low-cost virtual staffing sourced from Mexico

Take advantage of the amazing opportunities afforded by sourcing virtual workers from Mexico!

Hiring outsourced workers for your business can be an intimidating process. After all, it takes trust to hand off important aspects of your business to people that you might never meet in person. Despite the lack of face-to-face contact, the best virtual assistants can be just as productive in completing their duties. Virtual staff sourced from Mexico provides this same level of efficiency as their state-bound counterparts. In most cases, services sourced from Mexico also provide additional benefits.

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5 Ways a Latino Virtual Assistant Can Boost Your Online Marketing Strategy

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Increase your brand’s online presence by hiring an effective virtual Latino marketing assistant!

Marketing strategy is a crucial component in gaining an edge over your competitors. Although eCommerce owners might not have the time to create and execute an extensive marketing strategy, a Latino virtual assistant with marketing experience does. Hire a virtual assistant to address the areas of content marketing that your brand may be lacking.

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How a Latino Virtual Assistant Can Grow Your Ecommerce Business

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Running an eCommerce business can be a daunting task if you try to shoulder every burden on your own. Without help, simple tasks could fall by the wayside, dragging down your business simply because you cannot address every task with the same urgency. Hiring a virtual assistant from Latin countries like Mexico, Guatemala and Colombia will help you carry the responsibility associated with running an eCommerce, giving you time to breathe and address your own tasks with full attention.

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